*This content was translated by AI.
Our Home Frozen Lunch Box 'ONTHEGO' has surpassed 20 million cumulative sales.
On the Go is Our Home's leading best-selling ready-to-eat brand, which has continued to grow steadily since its launch in 2019. It has expanded its position in the frozen lunch box market with the slogan of "As It Looks."
According to market research firm Kantar Korea, OntheGo ranked at the top of the domestic frozen lunch box market with a share of about 20 percent last year, establishing itself as a leading brand. Analysts say that it has laid the foundation for its leap from the fast-growing frozen ready-to-eat market to a mega-brand.
Our Home has set a strategic goal of fostering On the Go as a mega brand last year and has strengthened its marketing activities. Actor Park Jung-min was selected as an advertising model to increase popular brand awareness and expand consumer contact through various channels, including participation in 'KBS' new release convenience restaurant'.
Thanks to this strategy, On the Go sales increased 85% year-on-year in 2025. The main sources of sales are centered on e-commerce channels such as Naver Store, Coupang, and Curly, as well as its online mall.
An official from Our Home who spoke with this newspaper by phone said, "On the Go has surpassed 20 million cumulative sales, and it has firmly established itself in the frozen lunch box market."
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*This content was translated by AI.
