Harman Exploration Korea Held 2026, Completing Intelligent Solutions

*This content was translated by AI.

Harman, a subsidiary of Samsung Electronics, announced on the 9th that it will accelerate AI integration and in-vehicle experience innovation in the automobile industry by announcing its "HARMAN Road-Ready" product portfolio in Samseong-dong, Seoul.

Harman plans to provide an upgradeable experience for current and future vehicles with intelligent solutions that help automakers reduce the complexity of their technology applications and shorten hardware and software cycles.The core product, "HARMAN Ready Display," is the first in the automobile industry to obtain HDR10+ certification by applying Samsung's Neo QLED (Neo QLED) technology, and provides high visibility and energy efficiency in various lighting environments.

In particular, the newly released NQ1 model provides an option with increased cost-effectiveness so that premium quality can be applied to more vehicle lineups and trims. Harman Ready Vision QVUE is a technology that intuitively displays driving information at the bottom of the windshield, strengthening safety through driver gaze detection and object cover detection, and support video playback when parking. The augmented reality-based "Haman Ready Vision AR HUD" provides clear driving data even in strong sunlight by maintaining brightness of up to 15,000 nits while reducing eye fatigue through a redesigned optical system.In the software and AI sectors, the cockpit domain controller "HARMAN Ready Upgrade" serves as the backbone of the in-vehicle experience and helps keep the infotainment system up to date.

HARMAN Ready Engage, an emotional intelligence AI system, communicates with passengers through avatars and redefines personalized driving experiences through immersive augmented reality functions. Harman Ready Care for driving safety is a driver monitoring system that complies with Euro NCAP standards, and uses Samsung Electronics' mobile health technology to manage drivers' stress and emotional conditions and promote safety through preemptive intervention. In addition, Harman Ready Connect, a communication control device, supports 4G, 5G, and satellite communication to ensure stable connectivity in various environments.

In the field of car audio, "Smart Bass Impact" that provides customized sound zones to individual passengers and "HALO Sonic" technology that removes road noise and provides unique sound signatures for the brand were applied. In particular, AI-based "Genre Optimizer" automatically adjusts audio settings according to the style of music being played to provide a differentiated listening experience. Through this portfolio across the Ready family, Harman will help automakers quickly implement digital experiences that meet consumer needs and create value throughout the vehicle lifecycle.

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*This content was translated by AI.