Topic: 'Robot - AI - PBV' Holds Kia 2026 CEO Investor Day

*This content was translated by AI.

Kia held "2026 CEO Investor Day" at the Shilla Hotel in Jung-gu, Seoul on the 9th and announced its 2030 mid- to long-term business strategy and financial goals. The event focused on examining the performance of the five years since brand relonching and suggesting mid- to long-term growth directions for all sectors. Kia has set a goal of achieving 4.13 million sales and 4.5% market share by 2030 after sales of 3.35 million units and a 3.8% market share in 2026.

To this end, internal combustion engines and hybrid lineups will continue to be expanded. By 2030, it will launch nine new internal combustion engine cars and operate 13 hybrids, and in particular, starting with the Telluride and Seltos hybrid models this year, K4 hybrids will be introduced sequentially. Hybrid sales are planned to increase from 690,000 units in 2026 to 1.1 million units in 2030. It will enter the pickup market with the launch of Tasman in 2025 and add a body-on-frame based hybrid and EREV lineup for the North American market in 2030.

EV segment seeks to achieve 1 million units of sales in 2030. Starting with EV2 and Ciroz EV in 2026, the company will build a lineup of 14 models by 2030. It will develop a next-generation electric vehicle platform to improve marketability by expanding battery capacity by 40% and introducing 5th-generation batteries, and secure charging infrastructure such as 240,000 North American and 1 million European through global charging partnerships. Above all, the standout business is the PBV business, which is purpose-based mobility. Starting with PV5 in 2025, PV7 in 2027 and PV9 in 2029 will be released sequentially to have a pull-up and aim to sell 232,000 units annually in 2030. It uses Hwaseong EVO Plant as a dedicated factory and builds a mobility ecosystem by providing B2B specialized solutions.

By region, the plan is to expand the proportion of hybrids in the U.S. to 40% to sell 1.02 million vehicles in 2030, and Europe to increase its share of electric vehicle sales to 66% to achieve 746,000 sales. In emerging markets such as India, eight local customized strategic electric vehicles and hybrid models will be operated with the goal of selling 1.48 million units by 2030.As a future strategy, autonomous driving and robotics technology internalization are promoted. It will develop its first SDV model equipped with highway level 2+ technology by the end of 2027, and apply level 2++ technology that enables autonomous driving in urban areas in early 2029. It's Boston in roboticsInamix's Atlas will be put into HMGMA in 2028 and Kia Georgia plants in the second half of 2029 to innovate manufacturing, and will target the Last Mile market with a logistics solution that combines PBV and robots.

Financially, it aims to achieve 122.3 trillion won in sales and 10.2 trillion won in operating profit in 2026, and 170 trillion won in sales and 17 trillion won in operating profit in 2030. Over the next five years, the total investment cost will be expanded to 49 trillion won, of which 21 trillion won will be invested in future projects. In addition, it will maintain a total shareholder return rate of 35% or more for three years from 2026 to enhance shareholder value.

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*This content was translated by AI.