*This content was translated by AI.
Kia launched the facelifted 'The 2027 K8' on the 21st, marking the official start of sales for its flagship mid-size sedan. The 2027 K8 strengthens its product appeal and secures price competitiveness by significantly expanding standard convenience and safety features down to lower trims, catering to high customer demand.
Specific specification changes include the addition of a head-up display as standard equipment on the top-tier Signature trim to reduce driver distraction while driving. On the mid-range Noblesse trim, Highway Driving Assist 2 (HDA 2), Navigation-based Smart Cruise Control, and rear passenger alert systems are now standard. The Best Selection trim sees expanded application of advanced driver assistance systems (ADAS), including blind-spot collision-avoidance assist, rear cross-traffic collision-avoidance assist, and safe exit assist.
Sales prices vary depending on the engine lineup and trim level. The 2.5 gasoline models are priced as follows: Noblesse Light at 36.79 million won, Best Selection at 38.31 million won, Noblesse at 40.85 million won, Signature at 44.40 million won, and Signature Black at 45.95 million won. The 1.6 Turbo HYBE Lead models, based on post-tax-incentive pricing, are priced at 42.06 million won for Noblesse Light, 43.57 million won for Best Selection, 46.11 million won for Noblesse, 49.66 million won for Signature, and 51.02 million won for Signature Black.
Alongside the new model launch, Kia introduced the 'Smart Owner Purchase Program' to enhance customer benefits. Customers who sign contracts by May 31 and complete delivery by the end of June will receive 300,000 won in Kia Members Points, usable for maintenance and fuel. Additionally, to support customers who cannot benefit from the individual consumption tax reduction program ending at the end of June, Kia is offering a 700,000 won compensation. The program also features aggressive terms, including low-interest financing starting at 2.9% and a guarantee that the residual value of the K8 will be covered up to 70% when trading in for a new Kia vehicle.
The K8 previously enhanced its product appeal in August 2024 by equipping preview electronic control suspension, among other features, to improve ride comfort and driving stability. With its spacious interior exceeding 5 meters in length and the HYBE Lead model achieving a combined fuel economy of 18.1 km/L, the K8 continues to record high market share. Last year, the HYBE Lead accounted for approximately 62% of total K8 sales.
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*This content was translated by AI.
