'Giving Up on Audi' Won Motors Aims to Recover Management Again with New A6 Model

*This content was translated by AI.

Won Motors, an official Audi dealer based on its showrooms in Bundang, Dongtan, and Anyang, is rebuilding its cooperative relationship with Audi Korea to recover its management. In addition, according to Won Motors on the 24th, it has decided to hold events for customers who have signed contracts for the Audi pure electric LINE series and for those who have taken delivery of vehicles.

According to the company's electronic disclosure documents released by Won Motors, total sales amounted to 564.4 billion won, a 3.3% decrease from the previous year. The issue lies with operating profit, which plummeted by 45% year-on-year to 5.1 billion won. Net income also fell by 69% to 1.36 billion won. The company's assets stand at 195.7 billion won, with inventory, that is, vehicles for sale, accounting for more than 57% of its assets.

Won Motors, which has operated as an Audi dealer since 2010, explored returning its dealer rights last summer but, after failing to find a new owner, decided to remain an official Audi dealer under the name Won Motors following negotiations with Audi Korea. Industry observers had previously warned that warning signs were flashing regarding Audi Korea's dealer operations, citing companies such as Bayern Auto, Gojin Motors, Taean Motors, and Won Motors, and called for management improvements.

Won Motors is now betting its future on the newly launched 9th-generation Audi A6 released this month. Starting in May, the company also prepared a customer appreciation event to mark the family month and launched a customer participation program called 'Audi Venture' through a showroom experience-type brand campaign.

Won Motors Kim Jae-hun (CEO) director stated, "Based on close cooperation with Audi Korea, we will continuously strengthen Won Motors' competitiveness across all customer touchpoints," and added, "Moving forward, as an official Audi dealer, we will continue to provide differentiated brand experiences based on trust with our customers."

Won Motors operates the Anyang showroom, which applies a digitalization concept for the first time in the Seoul metropolitan area, alongside its Bundang and Dongtan showrooms. It also runs service centers in Bundang, Dongtan, and Anyang, as well as a Bundang certified used car business division.

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*This content was translated by AI.