*This content was translated by AI.
BMW Korea successfully concluded the large-scale festival 'BMW M FEST 2026,' held from April 23 to 26 at the BMW Driving Center on Yeongjong Island, Incheon.
The event drew approximately 10,000 visitors, nearly double the number from the previous year, demonstrating strong support from domestic fans. In particular, the driving programs attracted significant interest even before the event began, with all sessions fully booked just 30 minutes after online reservations opened. A total of 35 BMW M models, including models available in the domestic market, were displayed at the venue.
Alongside a special exhibition celebrating the 40th anniversary of the BMW M3, the 'BMW XM Label KITH Edition,' a collaboration with the luxury lifestyle brand Kith, was unveiled for the first time in Korea, capturing the attention of visitors. Additionally, dedicated spaces were prepared for M motorcycles, M Performance parts, and lifestyle products, allowing attendees to share the brand's unique sensibility.
Visitors enjoyed a variety of driving experience programs, riding along with professional drivers. They directly experienced the driving performance of BMW M through M Taxi, Convertible Taxi, Exclusive Taxi, Gymkhana Taxi, Drift Taxi, and Off-road Taxi. At the Performance Culture Zone, the booth of street fashion boutique Cassina, live boarding by a professional skateboarder, breakdancing performances, and live painting by graffiti artist J-Flow were presented, offering a rich array of entertainment.
In addition, various attractions such as cornhole games, air hockey, a photo booth, and a food zone were operated. The festival evening featured spectacular performances. On the 25th, VIVIZ, No Brain, and Crayon Nut took the stage, while on the 26th, Jaurim and Dynamic Duo performed, captivating the audience. Beyond this festival, BMW Korea plans to continue providing differentiated customer experiences and specialized benefits through the M customer-exclusive membership and service hubs such as the M Performance Garage.
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*This content was translated by AI.
