*This content was translated by AI.
On the 27th, it was announced that Cass will relaunch 'Cass Fresh ICE,' which sold out completely when it was first introduced last summer.
According to Cass, 'Cass Fresh ICE' was first released as a limited summer edition in July last year. Its intense cooling sensation sparked word-of-mouth among consumers, leading to an early sell-out of the limited quantity. Following numerous requests for a relaunch, it is set to be released again ahead of the summer season of 2026.
The 'Cass Fresh ICE' is characterized by adding an icy, thrilling cold sensation that envelops the mouth the moment you drink it to the refreshing quality of 'Cass Fresh,' Korea's representative lager. It provides a cool drinking experience during the hot summer months with a strong cooling sensation that lasts from the first sip to the last.
To intuitively convey the refreshing quality, this product fully applies a design that visualizes ice across the entire can, further emphasizing the 'ICE' concept.
Cass Fresh ICE will be released in 464ml cans and will be available sequentially at major distribution channels including convenience stores, large department stores, and online platforms starting from the end of April.
To commemorate the launch, the company plans to expand consumer touchpoints through experience-based marketing activities at major festivals such as the '2026 Incheon Pentaport Rock Festival' and '2026 Cassool Festival,' as well as at professional baseball stadiums.
Seo Hye-yeon, Executive Vice President of Marketing at Orion Beer, stated, "Cass Fresh ICE was a limited summer product that left a strong impression on consumers last summer and achieved a complete sell-out." She added, "This coming summer, it will become the first summer beer that comes to consumers' minds with Cass's differentiated refreshment and cooling experience."
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*This content was translated by AI.
