Renault Korea Launches Test Drive Promotion Highlighting HYBE Reed Technology

*This content was translated by AI.

Renault Korea will launch the 'Hello, HYBE Reed E-Tech' campaign, allowing consumers to experience all HYBE Reed models at showrooms nationwide from May 9 to June 30.

This Renault Korea promotion prominently features the company's HYBE Reed technology, centering on mid-size and large HYBE Reed SUVs such as the Grand Koleos and Phelante. Consumers who complete a test drive will receive various prizes, including gifts. Most importantly, timed to coincide with the family month, the campaign highlights the seasonal advantage of being suitable for family SUVs.

Renault Korea's HYBE Reed E-Tech is a model that embodies Renault's electrification technology. Equipped with an electric motor capable of self-charging while driving, it reduces charging burdens. In urban areas, EV mode driving is possible up to 75%, and the Grand Koleos boasts a combined fuel efficiency of 15.7 km/l, while the Phelante achieves 15.1 km/l, representing the highest level in its class.

Additionally, a nationwide road show called 'Le Voyage' will tour Daejeon, Gwangju, Daegu, and Busan during weekends and major holidays in May and June. This event is designed as an urban brand promotion, allowing consumers to experience Renault's sensibility and French mood at major commercial districts and plaza spaces. On-site programs include R:Arcade games, photo zones, gacha events, displays and test drives of the Grand Koleos and Phelante, The Original MD Zone, and sales consultation zones. The tour will proceed sequentially at Daejeon Galleria Department Store (the 2nd–5), Gwangju U-Square (the 23rd–25), Daegu Lotte Outlet (the 5th–7), and Busan (June 26–July 5, specific dates to be determined).

Renault Korea announced that in its domestic sales performance for April 2026, HYBE Reed models accounted for 3,527 units, representing 87.6% of total domestic sales. The Phelante HYBE Reed E-Tech sold 2,139 units, and the Grand Koleos HYBE Reed E-Tech sold 1,337 units.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.