BMW Group Korea to Participate in '2026 Busan Mobility Show'... 13 Models to be Displayed

*This content was translated by AI.

BMW Group Korea will participate in the '2026 Busan Mobility Show,' opening on June 26 at Busan BEXCO, exhibiting a total of 13 models from the BMW, MINI, and BMW Motorrad brands. For the 16th edition of the event, BMW Group Korea has arranged a large lineup of new models and limited edition models for each brand.

First, BMW will present a total of seven models under the theme 'The Beginning of a New Era. Moving Toward Tomorrow.' The key exhibit is the 'BMW 7 Series Nero Russo Edition,' which is being unveiled for the first time in Korea. This vehicle is a limited model with only 135 units sold globally. Alongside this, the company will display the 'New BMW iX3,' the next-generation pure electric SAV and the first Yangsan-type model of the 'Neue Klasse.' Additionally, the 'BMW i7 M70 xDrive M Performance Two-Tone Edition,' featuring an individual two-tone exterior color, and the high-performance flagship SAV 'BMW XM Label' will also be on display.

MINI has set the theme 'The Beginning of Every Story, From MINI' and will exhibit a total of four vehicles, including special editions and models covering electrification and internal combustion. Notably, it will showcase 'The All-Electric MINI JCW Ace Man,' the first pure electric model from the high-performance brand JCW. To highlight the exclusivity of the edition models, the lineup also includes 'The All-Electric MINI JCW Summer Edition,' reflecting summer sensibilities, and 'The All-Electric MINI Cooper SE Paul Smith Edition,' created in collaboration with designer Paul Smith.

BMW Motorrad will exhibit two high-performance sports motorcycles under the theme 'Toward the Next Limit.' Through the super sports motorcycle 'BMW M 1000 RR,' which reflects racing technology, and the roadster model 'BMW M 1000 R,' which enhances riding performance, the company plans to convey its motorsports DNA.

Meanwhile, the 2026 Busan Mobility Show has seen significant reductions compared to last year's event, including a decrease in the number of participating companies. Even Renault Korea, based in Busan, did not set up a booth at the event. Nevertheless, companies including BMW Korea continue to demonstrate their commitment to the Korean market.

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*This content was translated by AI.