Nongshim, Spicy Flavor of Shin Ramyun Spreads to New York

*This content was translated by AI.

Nongshim is pursuing collaborations with restaurants and public institutional investors in New York, the global center of the economy.

Through these collaborations, Nongshim aims to solidify its position as a leading premium K-food brand in the United States.

Nongshim will collaborate with the popular Korean restaurant 'Atoboy' located in New York to introduce a special menu item called 'Shin Ramyun Pancake,' featuring Shin Ramyun, for one month in July. This collaboration marks the 40th anniversary of Nongshim’s flagship brand 'Shin Ramyun' and the 10th anniversary of New York's 'Atoboy.'

Opened in 2016, Atoboy is a restaurant that has received high praise from local food enthusiasts in New York for presenting original dishes that reinterpret Korea’s traditional 'side dish' culture in a modern way.

'Shin Ramyun Pancake' is a special menu item inspired by Korean 'jeon' (pancakes), combining the spiciness of Shin Ramyun with Atoboy's unique recipes. Well-boiled Shin Ramyun noodles are flattened and pan-fried to achieve a crispy texture, then topped with shrimp seasoned with Shin Ramyun for umami flavor and savory cheddar cheese.

On the 28th, Nongshim will also participate in Atoboy's 10th-anniversary celebration event held at Radio Park in New York, where it plans to operate a 'Shin Ramyun snack' booth.

Last October, Nongshim launched its global campaign by operating an outdoor Shin Ramyun advertisement and a large-scale experiential booth at Times Square in New York. Subsequently, in December, it opened the fourth global 'Shin Ramyun snack' store at Terminal 1 of JFK Airport in New York, the largest gateway in the United States visited annually by 62 million people, captivating travelers worldwide.

In a phone interview with this newspaper, an Nongshim representative stated, "Moving forward, we will strengthen the position of Nongshim as a leading K-food brand by continuously expanding local marketing efforts and consumer touchpoints, conveying the value of 'Spicy Happiness In Noodles' to consumers worldwide, including in the United States."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.