W Concept, Summer Vacation Supplies Sales Up 30%

*This content was translated by AI.

W Concept is launching the vacation curation event "Travel Buddy" ahead of the peak summer vacation season at the end of July and beginning of August.

According to an analysis of sales over the past two weeks by W Concept, demand for beach supplies increased by 30% year-on-year, while home stay supplies rose by 40%, clearly showing polarized demand. Among beach items, bags such as Boston bags surged 140%, carry-on luggage increased 20%, swimsuits rose 30%, summer footwear grew 15%, and sun care cosmetics jumped 90%. Recently expanded instant meals and alcoholic beverages saw a 60-fold increase.

In response, W Concept will hold the "Travel Buddy" event until the 21st, issuing discount coupons of up to 30% to enhance the shopping experience. Shoppers can find swimwear and sandals suitable for resort wear, travel gear and luggage, as well as food, home goods, summer bedding, appliances, and coffee machines tailored for those staying at home.

In a phone interview with this newspaper, W Concept's On-site Ma Ke-ting (Team Lead) said, "We hope you will check out recommended items suited to your lifestyle in the Travel Buddy special event and prepare perfectly for your summer vacation."

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*This content was translated by AI.