Lotte Chilsung Beverage's Isis Ultra-Light Container Wins Red Dot Design Award Grand Prix

*This content was translated by AI.

The design competitiveness of Lotte Chilsung Beverage's "Isis" has been recognized on the global stage.

Lotte Chilsung Beverage announced on the 20th that Isis's ultra-light container won the Grand Prix in the "Brand & Communication Design" category at the Red Dot Design Award.

In this year's awards, Isis was highly evaluated for reflecting eco-friendly values in its products, such as maintaining quality stability while reducing plastic usage and improving recyclability, and thus received the Grand Prix in the "Brand & Communication" category.

Isis is an eco-friendly package product designed with the concept of "disappearing for the environment," minimizing unnecessary elements and plastic usage. The weight of the 500ml PET bottle was reduced from the existing 11.6g to 9.4g, a decrease of approximately 18.9%, and it was designed with a cross-rib structure to distribute load and impact even at thin thicknesses. A curved design was applied to achieve a stable grip despite its light weight. Another feature is that it can be easily crushed after use, offering high recyclability. Additionally, its unique shape conveys brand identity intuitively without the need for labels.

A Lotte Chilsung Beverage official stated, "This Lee Si-seu-ui (수상) holds great significance as the package design, which goes beyond reducing plastic usage to improving recyclability, has been recognized internationally," and added, "We will continue to strive to present new designs that add value to our products."

Meanwhile, the Red Dot Design Award is considered one of the world's top three design awards alongside the iF Design Award (International Forum Design Award) and IDEA (International Design Excellence Award), selecting outstanding designs in three categories: "Product Design," "Brand & Communication Design," and "Design Concept."

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*This content was translated by AI.