Volvo Holds Showcase for Electric Flagship Sedan ES90… Official Launch Scheduled for July 22

*This content was translated by AI.

Volvo Cars Korea announced on the 15th that it will hold an 'ES90 Showcase' at 20 official dealerships nationwide to commemorate the domestic launch of its all-electric flagship sedan, the ES90.

The ES90 Showcase is an opportunity for consumers to personally inspect the vehicle and experience its features ahead of the official domestic launch on July 22. The event will take place sequentially starting July 27 at major Volvo Cars dealerships across the country, including Gangnam Daechi, Songpa, Ilsan, Dongdaemun, Gwangju, Haeundae, and Daegu. Each dealership will also prepare various lifestyle programs that customers can participate in directly.

The ES90 is Volvo's new flagship electric vehicle that combines the refined proportions of a sedan, the spacious interior of an SUV, and the practicality of a fastback. Showrooms will feature dedicated spaces visually expressing the ES90's core concept, 'The Art of Balance.' Through this setup, customers can immediately grasp the distinctive characteristics of the ES90 where design, space, and technology come together harmoniously.

During the showcase period starting July 27, customers who place an order for the ES90 will receive a special gift. Buyers can choose either a premium travel packing set from the global outdoor brand 'Thule' (consisting of Cezam duffel and compression packing cubes) or a gift set from the Swedish natural lifestyle brand 'Laboquet' (including lip balm, hand & body wash, body lotion, fragrance tag, and linen water). The gifts may be discontinued early or replaced with other items once the prepared stock is exhausted.

Lee Yun-mo expressed hope that customers nationwide will experience the ES90 firsthand and feel the value of design, space, and cutting-edge technology working in harmony. Meanwhile, the price of the Volvo ES90 is expected to be finalized around 80 million won, with the official launch date to be announced later.

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*This content was translated by AI.