ALLFORYOU conveys everyday brand values alongside KBS2 weekend drama 'Love is Coming'

*This content was translated by AI.

- Strengthens brand image by naturally showcasing 26FW collection through production support

- Launches linked marketing including SNS events and promotions... expects to expand customer touchpoints

On the 27th, ALLFORYOU, a sports casual brand under Hanseong F&I (CEO Kim Young-cheol), announced it will strengthen its brand competitiveness through production support for KBS2's new weekend drama 'Love is Coming'.

First aired on the 25th, 'Love is Coming' portrays family conflicts and reconciliation along with warm daily life, engaging viewers with stories that resonate across diverse generations.

Through this production support, ALLFORYOU plans to showcase its unique comfortable yet sophisticated sports casual style in various everyday scenes within the drama. It aims to naturally propose styling that covers a wide range of lifestyles—from daily routines to travel and gatherings—while conveying the sensibility and values the brand seeks to express.

In particular, ALLFORYOU's 2026 FW (fall/winter) collection will be introduced in harmony with the drama's atmosphere. Through diverse products that combine practicality and style, the brand intends to offer sports casual fashion suitable for everyday use by consumers while deepening their sense of closeness toward the brand.

The company will also carry out various marketing activities linked to the drama's broadcast. By expanding online and offline communication through SNS events and promotions, it aims to broaden customer touchpoints and strengthen engagement not only with its core customer base but also with a wider range of consumers, thereby further solidifying its position as a lifestyle brand.

An ALLFORYOU representative stated, "We plan to showcase ALLFORYOU's unique comfortable and sophisticated sports casual style through the drama's natural storyline and diverse daily scenes." They added, "Moving forward, we will continue to carry out various marketing activities to establish ourselves as a brand that stays close to customers' everyday lives."

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*This content was translated by AI.