*This content was translated by AI.
On the 3rd, HiteJinro announced it is launching the RTD product 'Terra Sparkling,' which highlights Terra's strong carbonation and the unique flavors of fruits, as a limited seasonal release.
The strategy aims to target consumers seeking refreshing alcoholic beverages during the hot summer season while strengthening its brand portfolio centered on Terra.
'Terra Sparkling' is a product based on Spanish white wine with added fruit juice freshness, designed to meet diverse consumer needs by offering three varieties: tomato, lemon, and watermelon, thereby expanding consumer choice.
'Terra Sparkling Tomato' features the fresh acidity and subtle sweetness of tomatoes, a fruit familiar to consumers, harmoniously blended. The package design expresses the richness of fruit juice through a vibrant red color unique to fresh tomatoes and dynamic imagery. The alcohol content is 4.6%, making it easy to enjoy without burden.
'Terra Sparkling Lemon' offers an intensified thrilling taste where its refreshing acidity meets strong carbonation. The package design emphasizes carbonation with bright, vivid yellow colors symbolizing lemons, allowing consumers to intuitively feel the refreshing and sparkling flavor. The alcohol content is 7%.
'Terra Sparkling Watermelon' was inspired by watermelon, one of the most popular fruits enjoyed during summer. The package design highlights a cross-section with pink tones reminiscent of ripe watermelon flesh, conveying the sweetness and lightness of taking a bite of watermelon in midsummer. The alcohol content is set at 4.6%, enabling anyone to enjoy it lightly even on hot days.
All varieties come in 485ML cans and will be available nationwide through home channels such as large supermarkets and convenience stores starting August 4th.
"Terra Sparkling is a newly developed fruit sparkling alcoholic beverage that expands the worldview based on Terra's brand image of pure and powerful carbonation," said an official from HiteJinro's Marketing Division. "We believe it will be a great choice for consumers seeking new flavors and unique fun this summer."
<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>
*This content was translated by AI.
