Gold Tire and Continental Sign Strategic Partnership… Continental Tires Officially Sold at Tire Pro

*This content was translated by AI.

Gold Tire (CEO Jung Il-taek) announced on the 4th that it has signed a strategic memorandum of understanding (MOU) with German tire company Continental and will begin selling Continental tires at all nationwide Tire Pro storesstarting from the 3rd. For Continental, this marks an opportunity to expand its sales network, while Gold Tire gains the ability to broaden consumer choice.

Through this agreement, Continental becomes the first official external brand supplied through Gold Tire dealerships and Tire Pro. The products offered include new car tires (OE) applicable to major domestic and international vehicle models, as well as all-season premium tires such as "ExtremeContact DWS06 Plus" and all-weather premium tires like "AllSeasonContact 2," centered on key specifications for passenger cars and SUVs. Both companies plan to continuously expand their product lineup by reflecting regional market characteristics and demand.

Tire Pro is Korea's first passenger car-focused distribution brand providing one-stop services such as tire inspections and basic maintenance. Through this collaboration, consumers can now directly compare and choose between Gold Tire and Continental products at the store while also accessing professional installation services. Meanwhile, Continental will strengthen its offline consumer touchpoints based on its nationwide Tire Pro distribution infrastructure.

The signing ceremony was attended by representatives from both companies, including Kim Seong (SVP) of Gold Tire's Korean Sales Division and Nico Kiriazopoulos, Head of Replacement Tires at Continental Tire Korea. Kim Seong (SVP) stated that through cooperation with a brand possessing global technological capabilities, they will expand differentiated services unique to Tire Pro, while Nico KiriaJo Pol-ro-seu (CEO) expressed their intention to broaden premium product experiences for consumers through the nationwide distribution network.

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*This content was translated by AI.