Hansung Automobile, Benz Dealer, GLC Pure Electric Model Pre-orders Surpass 700 Units, Creating 'Rebound Momentum'

*This content was translated by AI.

On the 27th, Hansung Automobile announced that pre-orders for the 'All-New Mercedes-Benz Electric GLC', the first pure electric model of the Mercedes-Benz GLC, have surpassed 700 units.

According to the company, surpassing 700 units in contracts is a highly encouraging achievement, evaluated as a tangible result achieved within about four months since the implementation of 'Retail of the Future (RoF)' on April 13. According to statistics from the Korea Import Automobile Association, Mercedes-Benz Korea's sales reached 33,735 units through July this year, marking an 8.9% decrease compared to the same period last year. As the official dealer for Mercedes-Benz, Hansung Automobile must directly bear the decline in market share as the largest-selling dealership.

Since the transition to RoF, Hansung Automobile has been upgrading its operational systems across all areas including sales, service, and marketing, shifting its business model from a sales-centric approach to one focused on customer experience. The core of this strategy is to provide consistent customer experiences throughout the entire journey—from vehicle exploration, consultation, purchase, delivery, to after-sales service—moving away from strategies centered solely on price discounts.

First, to enhance customer experience at the sales front, Hansung Automobile has introduced Customer Experience Managers (CXM) in its new car showrooms to manage the overall experience from consultation to test drives and delivery. Additionally, it operates a Business Development Center (BDC) that provides 24-hour consultation support, expanding customer touchpoints beyond the showroom and establishing convenient connection environments even outside the showroom.

Hansung Automobile is in a situation where sales rebound momentum is essential following the RoF transition. With flagship models including the S-Class being released one after another recently, expectations are rising. Furthermore, the company is implementing a strategy to further expand its dealer sales network and boost consumer loyalty.

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*This content was translated by AI.