*This content was translated by AI.
On the 31st, OB Macquarie announced that it will launch 'Challang', a zero-sugar soju made with pristine volcanic spring water, in September.
According to OB Macquarie, the new product 'Challang' uses volcanic spring water from eastern Jeju to reduce artificial alcohol aroma and sweetness, while adding sea salt (volcanic seawater salt) to enhance umami flavor. All production takes place at OB Macquarie's Jeju factory (formerly Jejusoju). Challang achieves an optimal balance with its low 15-degree alcohol content, making it perfect for worry-free enjoyment.
OB Macquarie plans to initially sell Challang only in Seoul and other metropolitan areas, as well as select parts of Jeju. Initially, the product will be available exclusively through entertainment channels such as restaurants and pubs, with expansion into household channels like supermarkets and convenience stores to be decided at a later date.
Koo Ja-beom, Senior Vice President of OB Macquarie, stated, "The launch of Challang soju is part of our efforts to provide consumers who seek innovative and diverse products with more choices." He added, "As a leading company that has spearheaded South Korea's liquor industry for nearly 100 years, OB Macquarie also aims to promote Korean soju and K-culture globally."
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*This content was translated by AI.
