Nongshim Floats Giant Shin Ramyun Sculpture on the Thames

*This content was translated by AI.View Original

On the evening of October 6 (local time), Nongshim launched a brand campaign featuring a large-scale Shin Ramyun cup sculpture on the River Thames, an iconic symbol of London, UK.

The Shin Ramyun cup sculpture traveled through representative London landmarks visited by more than 38 million people annually, including Tower Bridge, the London Eye, and South Bank along the River Thames, introducing the Shin Ramyun brand to tourists and London residents.

Through this campaign, Nongshim plans to convey the spicy happiness of Shin Ramyun to global consumers visiting London with the message "Work done. Day done. SHIN ME," encouraging people to relieve stress in their own space after work with Shin Ramyun.

The Shin Ramyun cup sculpture, produced at a height of approximately 6 meters, departed from London Royal Docks on the afternoon of the 6th and moved along the River Thames to the London Eye and Big Ben.

A Nongshim official told this outlet in a phone interview, "The River Thames is a symbolic space where the daily lives of London residents and world-famous landmarks coexist, which is why we prepared this event."

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*This content was translated by AI.View Original