Global box office phenomenon of 'Spider-Man 4' with $1 billion in revenue..Reverse surge of the series on OTT

*This content was translated by AI.

The movie 'Spider-Man: Brand New Day' is establishing itself as the hottest release of this summer, garnering praise and viewing confirmations from domestic celebrities such as BTS and SEVENTEEN, while also triggering a reverse surge in viewership rankings for existing series on OTT platforms.

'Spider-Man: Brand New Day' is an action blockbuster where Peter Parker, forgotten by everyone due to the events of 'Spider-Man: No Way Home', faces a mysterious enemy who remembers his true identity and gains uncontrollable powers through DNA mutation, plunging him into deeper chaos as he fights new threats to protect those dear to him.

BTS J-Hope not only mentioned watching 'Spider-Man: Brand New Day' during his North American tour but also shared the film's OST on his social media, expressing his affection for the work. Jung-kook also drew fans' attention by striking Spider-Man's signature pose at a concert venue on the same day.

SEVENTEEN members not only rented out a theater for a group viewing but also sparked discussion with their reviews: member Seungkwan cited the kiss scene as the most impressive moment, while member D-8 revealed he cried twice while watching the film. Highlight's Yoon Do-jun further fueled the excitement by joining the hottest 'Spider-Man Challenge' on social media recently.

This enthusiasm has also led to a reverse surge in viewership for existing series. As of the 4th, 'Spider-Man: Homecoming', released in 2017, ranked among the top 3 movies on Netflix Korea, while 'Spider-Man: Far From Home' also secured the number 4 spot, capturing attention with its viewership reverse surge. Additionally, 'Spider-Man: No Way Home' recorded a top 2 ranking for individual purchase content on Coupang Play, demonstrating that as new releases open, more audiences are revisiting the entire 'Tomspider' series.

'Spider-Man: Brand New Day' continues its box office success in Korea, surpassing 4 million viewers just seven days after its release.

On the 4th, it broke through a cumulative global box office revenue of $1 billion (approximately 1.4758 trillion won). This marks the second-fastest record to reach $1 billion since 'Avengers: Endgame', which earned $1.22 billion (approximately 1.8005 trillion won) worldwide upon its release in 2019.

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*This content was translated by AI.