"Overwhelming shame." BTS' Arirang BTS surpassed 4 million. [Official]

*This content was translated by AI.

BTS (BTS)'s fifth regular album "ARIRANG" recorded overwhelming sales right after its release, proving the impact of its return to the full body with figures.

According to Hanteo Chart, the world's only real-time music chart operated by Hanteo Global (CEO Kwak Young-ho), "ARIRANG," released on the 20th, topped the daily chart with 3.98 million copies sold on the first day of its release.

It exceeded 1 million copies in about 10 minutes after its release, and achieved a million seller, which was surprising. In particular, on the day of its release, it renewed its career high by surpassing BTS' previous record of "MAP OF THE SOUL: 7" (3.37 million copies).

In general, initial sales are based on a week's cumulative tally after release, but "ARIRANG" showed a trend that broke the existing record in less than a day.

Given that the new report, which was announced after a long hiatus, showed such a pace from the day of its release, the comeback is interpreted as a mega-market response that went beyond expectations and immediately led to actual purchasing behavior.

In particular, it surpassed 4 million cumulative sales in three days after its release, topping the daily chart of Hanteo for three consecutive days on the Hanteo Chart, and also topping the weekly chart.

The sales volume of the album also coincides with the symbolism of the performance. BTS visually imprinted the meaning of the return through the Gwanghwamun performance, and the data from the Hanteo Chart confirmed that the symbol led to actual consumption and industrial indicators.

If the Gwanghwamun stage created a scene of return, sales are data showing how strongly the scene reacted in the market.

As a result, the performance of "ARIRANG" seems to be not just a box office figure, but rather a result of proving that BTS is still a mega group that can move both the global fandom and the domestic record market at the same time. At the same time, BTS' record is also an example of the current K-pop music market. Even in the era of the spread of streaming-oriented music consumption, BTS still showed overwhelming mobilization in the sale of physical albums. This means that the K-pop industry structure, which combines fandom culture, collective consumption, global distribution networks, and album version strategies, is still working strongly.

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*This content was translated by AI.