[Official] AHOF becomes a wellness brand model following Song Joong-ki... "Pursuing consistent self-management"

*This content was translated by AI.

Boy group AHOF has become an "advertising king."

According to their agency F&F Entertainment on the 28th, AHOF (Steven, Seo Jeong-woo, Cha Woong-gi, Zhang Shuai-bo, Park Han, J.L., Park Ju-won, Zuen, and Daisuke) has been selected as the official youth ambassador for a global wellness brand.

The brand stated, "The message embedded in the group's name, 'to become a presence remembered for a long time beyond success,' aligns with the brand's philosophy of pursuing consistent self-management and the value of change." It was explained that the members' spirit of challenge, having survived a fierce survival competition and moving toward their goals, matches the image the brand aims to project.

The brand has previously hired artists with global influence, such as Song Joong-ki, as models. AHOF's selection is interpreted as a strategy to accelerate the strengthening of brand competitiveness by leveraging the group's global fandom and reach. The members plan to launch full-scale activities by showcasing various campaigns and digital content starting from their appointment as youth ambassadors.

Currently, AHOF is making a solid presence in the advertising industry both domestically and internationally. They are active as models for a domestic school uniform brand. In addition, J.L. has been selected as the official ambassador for a K-beauty salon brand and a campaign hosted by the Korea Dairy Association, continuing their activities across the entire lifestyle spectrum, including fashion, beauty, and food.

AHOF, exerting influence in various fields, will accelerate their global activities through their first Asian tour this May. Starting in Seoul, they will visit a total of eight Asian cities: Osaka, Tokyo, Kuala Lumpur, Manila, Taipei, Bangkok, and Hong Kong.

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*This content was translated by AI.