1st BTS, 2nd Lim Young-woong, 3rd Cortis

*This content was translated by AI.

• Singer Brand Reputation May 2026

The group BTS (BTS) secured the top spot in the May 2026 singer brand reputation rankings, shining with its unparalleled presence.

According to the May 2026 singer brand reputation big data analysis results, the rankings were 1st BTS, 2nd Lim Young-woong, and 3rd Cortis.

The Korea Company Reputation Institute analyzed 95,308,896 singer brand big data entries from April 23, 2026, to May 23, 2026. This represents a 22.32% decrease compared to the 122,699,048 entries recorded in April.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand recorded a brand reputation index of 7,132,535, with an engagement index of 269,026, a media index of 613,756, a communication index of 2,556,765, and a community index of 3,692,989. This is a 23.00% decline compared to the 9,262,989 recorded in April.

The Lim Young-woong brand secured second place with a brand reputation index of 4,918,515. The Cortis (Martin, James, Ju-hoon, Sung-hyun, Geon-ho) brand recorded 4,313,084, taking third place.

Koo Chang-hwan, director of the Korea Company Reputation Institute, stated, "According to the May 2026 singer brand reputation big data analysis results, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first. Analyzing the singer brand category, the singer brand big data decreased by 22.32% compared to the 122,699,048 entries from April. A detailed analysis shows a 9.62% decline in brand consumption, a 32.91% decline in brand issues, a 20.34% decline in brand communication, and a 19.91% decline in brand diffusion."

He continued, "The BTS brand, which is touring the world with ARMY globally, ranked first. The Lim Young-woong brand, creating records alongside the 'Hero Era,' ranked second. The Cortis brand, causing a sensation in the global music market, ranked third. The Han-ro-ro brand, working hard as a singer-songwriter, ranked fourth, and the IVE brand, growing its charm with confidence, ranked fifth."

The May 2026 singer brand reputation survey was conducted through brand big data analysis of BTS, Lim Young-woong, Cortis, Han-ro-ro, IVE, BLACKPINK, SEVENTEEN, Kim Yong-bin, Sung Si-kyung, aespa, Lee Chan-won, TWICE, BIGBANG, I-LAND, Park Ji-hyun, Young-tak, Hatsu-to-Hatsu, EXO, Stray Kids, Psy, Hwasa, LE SSERAFIM, Park Seo-jin, Choi Ye-na, Wanna One, Jannabi, Swing, Tour, Day6, 10CM, Jang Yoon-jung, Kiki, Red Velvet, IU, Bibi, Baek Ji-young, Highlight, Yoon Ha, Rise, Jung Dong-won, Akmu, Park Hyo-shin, Son Tae-jin, Jang Min-ho, Giriboy, Park Jin-young, Davichi, Baby Monster, fromis_9, Oh My Girl, Jeon So-mi, NMIXX, NCT, Hwanhee, Lee Young-ji, Taeyeon, Cheongha, Kim Hee-jae, HyunA, Baekhyun, Lee Chae-yeon, Song Ga-in, Kang Moon-kyung, Changmo, Choi Yoo-ri, Woody, Jay Park, Lee Chang-seop, Lee Soo, QWER, Roy Kim, Son Bin-a, Noeul, Lee Mu-jin, Ha Hyun-woo, Solji, Lee Chan-hyuk, Cho Yong-pil, Bolbbalgan4, Zico, Boy Next Door, Baek Yerin, Kim Jun-soo, Fifty Fifty, Ailes, Seo Dong-hyun, Lee Seung-yoon, Im Han-byul, Heize, Mamamoo, Alpha Drive One, Crush, Paul Kim, Jo Jazzi, Kaddi Garden, Epik High, STAYC, Kep1er, Lee Hi, Lee Ye-jun.

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*This content was translated by AI.