Hanteo Global Signs MOU with KBS Media to Launch Global Mega Festival 'H-CON'

*This content was translated by AI.

(Hanteo Global Co., Ltd., CEO Kwak Young-ho) and KBS Media Co., Ltd. (CEO Choi Yong-hoon, hereinafter "KBS Media") have signed a strategic memorandum of understanding (MOU) to jointly promote the global music awards ceremony 'Hanteo Music Awards' (hereinafter "HMA"), which is recognized as Han Min-guk-eul (CEO), and to advance the ultra-large-scale Hallyu festival project 'H-CON (Hallyu Convention)'.

The two companies signed an MOU for joint promotion of the 'H-CON' project on the 26th at the KBS Media Center in Mapo-gu, Seoul.

The core of this agreement lies in combining 'Hanteo Music Awards' (HMA), Korea's first music chart with a 34-year history built on Hanteo Chart big data, with KBS's production, scheduling, and global broadcasting capabilities as Korea's representative public broadcaster media company. The two companies aim to maximize the credibility and buzz of 'HMA', while jointly launching the global multi-faceted Hallyu festival 'H-CON' centered around it, positioning themselves to enter the global market.

'H-CON' is a large-scale global festival project encompassing not only K-pop concerts but also all aspects of K-culture (conventions, fan interactions, exhibitions, etc.), planned as a celebration venue where K-culture fans from around the world gather in one place.

In particular, 'HMA (Hanteo Music Awards)', which will serve as the grand finale of the festival, is scheduled to be held as the world's most prestigious awards ceremony, combining Hanteo Chart's precise big data, global fan voting, and KBS's overwhelming stage production capabilities and global broadcasting network.

Through this MOU, the two companies will activate one-stop partnerships across various fields: ▲comprehensive planning, development, and joint promotion led by 'H-CON'; ▲integration of Hanteo Global's K-pop big data, promotion of the global fan platform (Who's Fan), and artist networking; ▲production of high-quality broadcast content by KBS Media, global media broadcasting/scheduling, and overseas distribution cooperation.

KBS Media Han Dong-gyu (Head) stated, "It is meaningful to promote 'HMA' and the ultra-large festival 'H-CON' together with Hanteo Global, which has established itself as a cornerstone of Korea's K-pop history and an objective data standard." He added, "By mobilizing KBS Media's high-quality broadcast production capabilities at the level of a public broadcaster and its global media network, we will complete 'HMA' into a unique awards ceremony and global festival that music fans worldwide can trust and enthusiastically support."

Hanteo Global Kwak Yeong-ho (CEO) emphasized, "By joining hands with a public broadcaster that has led Korea's broadcast media industry, Hanteo Music Awards (HMA) is at a turning point to leapfrog as the world's most authoritative music awards ceremony and mega event in both name and reality." He further stated, "We will consolidate Hanteo Global's 34 years of accumulated big data, AI technology capabilities, and artist network to make 'H-CON' and 'HMA' into the most powerful cultural platforms proving K-culture's global influence."

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*This content was translated by AI.