LG Electronics, Surprise Reveal of New Idol Group 'AI-DOL'

*This content was translated by AI.

LG Electronics unveiled the five-member idol group "AI-DOL" on the 28th as part of a campaign to promote its new all-in-one washer-dryer. The neo-Y2K concept group, created not by an entertainment agency but by a home appliance company, aims to convey the optimal washing and drying functions of AI Wash Combo to younger consumers.

AI-DOL first appeared through digital screens and SNS teaser videos at Seoul Gangnam Station, Samsung Station, Gwanghwamun, Namdaemun, and Myeong-dong. The new song "I WASH," pre-released on the group's official Instagram account (@awc.ent) on the 30th of last month, topped the list of trending audio on Instagram, while its choreography video ranked fourth in Reels popularity. Singer Choi Ye-na, comedian Lee Sun-min, and choreographer Hyojin Choi participated in the challenge.

The members are Lee Yeon, Mo-a, Sung-hyun, Hee-jae, and Su-a. Each member symbolizes a key feature of AI Wash Combo: all-in-one large capacity, AI Time Sensing, AI washing and drying, minimalist flat design, and mini-wash. They plan to remain active on digital channels through the end of September.

Oh Sung-taek, Executive Vice President in charge of Marketing Communications at LG Electronics Korea, stated, "Washing machines are already a familiar necessity for all generations, so a fresh shockwave was needed to make consumers aware of the latest product's distinctiveness." He added, "Moving forward, we will continue to make new attempts in advertising strategy and creative dimensions to bring unfamiliar fun to our customers."

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*This content was translated by AI.