LG Electronics, Surprise Reveal of New Idol Group 'AI-DOL'

*This content was translated by AI.View Original

LG Electronics unveiled the five-member idol group "AI-DOL" on the 28th as part of a campaign to promote its new all-in-one washer-dryer. The neo-Y2K concept group, created not by an entertainment agency but by a home appliance company, aims to convey the optimal washing and drying functions of AI WashCombo to younger consumers.

AI-DOL was first introduced through digital screens and SNS teaser videos at Seoul Gangnam Station, Samsung Station, Gwanghwamun, Namdaemun, and Myeong-dong. The new song "I WASH," officially released on the group's Instagram account (@awc.ent) on the 30th of last month, topped the list of trending audio on Instagram, while its choreography video ranked fourth in Reels popularity. Singer Choi Ye-na, comedian Lee Sun-min, and choreographer Hyojin Choi participated in the challenge.

The members are Lee Yeon, Mo-a, Sung-hyun, Hee-jae, and Su-a. Each member symbolizes a key feature of AI WashCombo: all-in-one large capacity, AI Time Sensing, AI washing and drying, minimalist flat design, and MiniWash. They plan to remain active on digital channels through the end of September.

Oh Sung-taek, LG Electronics Executive Vice President in charge of Korean Marketing Communications, stated, "Washing machines are already a familiar necessity for all generations, so to make consumers aware of the unique features of our latest products, we needed a fresh and impactful approach." He added, "Moving forward, we will continue to explore new strategies in advertising and creative content to bring unexpected fun to our customers."

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*This content was translated by AI.View Original