Doosan Bears Opens 'Bearsland' Collaboration Pop-up Store With Snuggle 'March 10-27'

*This content was translated by AI.

Doosan Bears will join hands with Snuggle.

Doosan Bears announced on the 3rd that it will operate a collaboration pop-up store "Bearsland" with the textile care brand Snuggle of Unilever Korea, a global household goods company, at "Mapdal SEOUL Seongsu" in Seongsu-dong, Seoul from the 10th to the 27th.

"Snuggle is a brand that introduces a variety of products that allow you to experience a cozy scent in your daily life, such as fabric softener, detergent, dryer sheet, and fabric deodorant based on the message of 'the cozy scent you want to wear.'"

Doosan said about the pop-up store, "We added Snuggle-specific sensibilities to Doosan's heritage and decorated it with a Playground concept for fans. In addition, Snuggle's brand mascot "Snugom" will appear throughout the space to provide a different pleasure, he said.

The 172 pyeong space will be divided into a goods sales zone on the first floor and an experience zone on the second floor.

About 40 kinds of collaboration products are sold in the goods sales zone on the first floor. You can see a variety of MDs that take advantage of the characteristics of both companies, including snuggle fiber deodorant applied to the package by mascot Chul-woong, Snuggle doll keyring, and collaboration uniforms.

The experience zone on the second floor consists of contents that fans can directly participate in. A heritage exhibition hall has been set up where visitors can see baseball-related attractions and the history of the club at a glance, including batting games, ballpull baseball search, and stolen bases. In addition, special photo zones such as carousels and media stages have been installed to add to the fun.

Operating hours are from 11 a.m. to 8 p.m. on weekdays, and weekends are extended to 9 p.m. The pop-up store will be pre-booked for each episode and on-site entry. Advance reservations are available through Naver reservations from the 4th. Details of the pop-up store can be found on Doosan Bears' official website and SNS channel.

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*This content was translated by AI.