20th issue of 'Fundamentals and Professional Sports' magazine 'PROSVIEW' is published

*This content was translated by AI.

The Korea Professional Sports Association announced on the 7th that PROSVIEW, a professional sports industry information magazine with the theme of "Fundamentals, and Professional Sports," has been published while brands that have maintained their "fundamentals" through unchanging standards, long-held values, and consistent attitudes are drawing attention amid the hyper-speed era in which new things and trends are competitive.

PROSVIEW 20 sheds light on how identity assets, which are created by accumulating time and experience, are being used as fundamental strategies in companies and brands and how professional sports can turn them into competitiveness.

First, through interviews with domestic companies such as CJ ENM, Handsome, and Samyang Foods and examples of global sports and lifestyle brands such as Adidas, New Balance, On, and Alo Yoga, each company's long-accumulated asset of "fundamentals" turned into brand trust and achievements.

It also deals with the fundamental meaning of the professional sports industry and the fundamental power that domestic and foreign professional sports leagues and clubs have protected. Through domestic professional sports such as KBO, K League, and KBL, as well as overseas professional sports such as Europe, Japan, and the United States, it deals with how assets such as history, solidarity, and fan culture act as power for leagues and clubs, and presents insights for Korean professional sports to refer to through identity and regional closeness.

In addition, it will cover the evolution process and future of professional sports "streaming graphics" through major sports broadcasting cases, and introduce various spaces and contents prepared through the improvement of fan experience-oriented spaces through the coverage of "Mokdong Stadium," the home stadium of E-Land FC in Seoul.

It also includes the latest trends in each field at home and abroad, including "Physical AI," which depicts the future of the industry, "seasonal content," which becomes a mega-IP, "Reset," an algorithm for the digital generation tired of dopamine, and "Pet Friendly Restaurant," which is drawing attention as a new consumption trend.

PROSVIEW No. 20 can check the full text of the webzine and column through the website of the Korea Professional Sports Association and the Internet Bookstore (Kyobo Bookstore, YES24, Aladdin), and various contents related to column topics can be viewed through the PROSVIEW Instagram account.

For those who want to receive the booklet No. 20 in person, they will also receive a delivery request by the 12th. If you apply by entering your name, address, and contact information by email from the editorial office, PROSVIEW 20 will be delivered by mail to the first 20 people. More information is available on the website of the Korea Professional Sports Association.

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*This content was translated by AI.