"The Lee Kang-in Effect Is Beyond Imagination: Even Before Official Announcement, Local Fans Already Feel It, Expecting a 'Blockbuster Signing'"

*This content was translated by AI.

As Lee Kang-in (25, Paris Saint-Germain) moves into the final stages of his transfer to Atletico Madrid in Spain, local Spanish media and fans are already feeling the impact of "securing Lee Kang-in." Expectations are growing for an even more explosive effect following the official announcement.

The Spanish media outlet Estadio Atletico, which reports on Real Madrid news, highlighted on the 15th (Korea time) that "the reason fans' expectations are high ahead of Lee Kang-in's signing announcement is not just due to improvements in the attacking line's skills and creativity. It is also because a huge commercial effect is expected to occur in the Asian market."

The media added, "Even before the official announcement, the Lee Kang-in effect has been beyond imagination. It is already known that Atletico Madrid's 2026-2027 season home jerseys have sold out at Korea's online stores. This is a case demonstrating how popular Lee Kang-in is in Korea."

The local community is greatly surprised by the impact of Lee Kang-in, as Atletico Madrid has not yet made an official club-level announcement regarding his acquisition. According to consolidated local reports, all agreements between clubs have already been finalized, and personal negotiations between Lee Kang-in and Atletico Madrid are also complete, leaving only the formal 'official' announcement pending. Once the official acquisition is announced, the impact of bringing in Lee Kang-in could continue explosively.

Este is Atlético explained that "Lee Kang-in has successfully completed all necessary procedures prior to contract signing. The transfer fee is 35 million euros (approximately 59.8 billion won), with an additional option of 5 million euros (approximately 8.6 billion won). Lee Kang-in is set to sign a five-year contract with Atlético Madrid until June 30, 2031."

He added, "AT Madrid plans to actively leverage not only Lee Kang-in's performance but also his influence in the global market following his joining. Immediately next month on the 9th, a friendly match against Manchester City is scheduled to be held in Seoul, and this game is expected to serve as the stage where Lee Kang-in plays for the first time as an AT Madrid player before fans from his home country. Through this, the club's global brand expansion is also expected to gain further momentum."

Lee Kang-in, who is currently resting in his home country after the 2026 FIFA World Cup in North America, is expected to soon head to Spain and finalize his transfer procedures. Local outlets such as Marca have predicted that Lee Kang-in's official move to Atletico Madrid will take place as early as this week or no later than early next week. Lee Kang-in appears set to inherit the number 7 jersey, following in the footsteps of "legend" Antoine Griezmann, who left the team at the end of this season.

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*This content was translated by AI.