Strategic collaboration between MA Entertainment and Johnny Bros

*This content was translated by AI.

MA Entertainment will strategically collaborate with Johnny Bros. to expand its AI entertainment content business based on its K-POP content production capabilities.

MA Entertainment (CEO Jeong Jae-seop) announced that it will jointly promote the AI-based entertainment content business in partnership with Johnny Bros, a producer specializing in K-pop contents (co-CEO, right of the picture). Through this agreement, the two companies plan to create new synergy in the K-POP content area by expanding collaboration in broadcasting programs and digital content as well as producing artist video content.

MA Entertainment is an entertainment company with solid production capabilities in the overall K-POP contents such as performance planning, program production investment, and artist management. Until now, it has solidified its position in the industry by participating in the production and investment of a number of highly popular programs such as Sing Again 2, Peak Time, and Hyun Station King 2. In addition, large-scale performances such as "Hyun Station King 2 Concert", "Singagain 2 Concert", and "peak-time Concert" have been successfully held, and various performance and content projects are being prepared in the future. Artists currently belong to include singers Jung Dae-hyun, Moon Jong-up, and Yoon Sung.

Johnny Bros. is a production company that has been recognized for its original directing and creativity in music videos, performance videos, and digital content production, focusing on K-pop and global artist content. Through this agreement, Johnny Bros. will produce and provide high-quality video content specialized for artists and projects of MA Entertainment, and will also cooperate in developing new forms of entertainment content incorporating AI technology.

Based on the partner network owned by each company, the two companies plan to collaborate organically on video production, content distribution, and marketing strategies, and expand the scope of cooperation to the overall AI entertainment content business beyond simple production.

"This agreement will be a meaningful cooperative relationship in the overall K-pop content, including artist-related video production and broadcast program production," said MA Entertainment CEO Jeong Jae-seop. "We will continue to introduce competitive content by combining the strengths of both companies."

Johnny Bros CEO Kim Joon-hong also said, "In addition to producing and providing high-quality content only for MA Entertainment, we will do our best to jointly promote the AI entertainment content business by combining MA Entertainment's excellent broadcast production experience and Johnny Bros' creative video production capabilities."

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*This content was translated by AI.