*This content was translated by AI.
- Star brand reputation January 2026
According to the analysis of big data in January 2026, it was analyzed in the order of No. 1 BTS, No. 2 Yoo Jae-seok, No. 3 Lim Young-woong.
The Korea Corporate Reputation Research Institute measured 279,006,497 big data of star brands measured from December 29, 2025 to January 29, 2026, through consumer behavior analysis to measure the participation index, media index, communication index, and community index for star brands. Compared to the 224,769,093 big data for the star brand in December, it is up 24.13%.
The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Star brand reputation analysis can measure consumers' relationships with star brands, positive evaluations, media interests, and consumers' interest and communication.
Star brand reputation analysis analyzes the relationship with consumers through the big data reputation algorithm for brands at the top of the brand reputation, which analyzed entertainers, singers, trot singers, drama actors, movie stars, boy groups, girl groups, and sports people. The recommendation index was included as a weight in the detailed index of the star brand reputation index.
In January 2026, the 30th place in the star brand reputation was analyzed in the order of BTS, Yoo Jae-seok, Lim Young-woong, Ive, Blackpink, Exo, Park Jung-min, Seventeen, Son Heung-min, Lee Byung-hun, Lee Sang-min, Hwasa, Park Bo-gum, Big Bang, Ryu Hyun-jin, Ko Yoon-jung, Twice, Lee Je-hoon, Park Seo-joon, Koo Exchange, Byun Woo-seok, Lee Joon-ho, Espa, Jeon Hyun-moo, DAY6, Stray Kids, Faker, Oh My Girl, Sung Si-kyung, and Shin Min-ah.
The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the star brand reputation, was analyzed to be 10,625,128 in the participation index of 196,938 media index of 2,309,298 in the communication index of 3,664,959 in the community index of 4,453,934. Compared to the brand reputation index of 6,524,949 in December, it rose 62.84%.
In second place, Yoo Jae-suk brand was analyzed as 7,315,283, with the participation index of 408,534 media index of 1,972,953 communication index of 2,870,230 community index of 2,063,566. Compared to the brand reputation index of 3,464,606 in December, it rose 111.14%.
Lim Young-woong's brand ranked third with a brand reputation index of 7,240,227, with a participation index of 571,838 media index of 1,313,838 communication index of 2,875,913 community index of 2,478,639. Compared to the brand reputation index of 6,203,714 in December, it rose 16.71%.
The 4th and Ive (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) brand was analyzed as 7,117,488 with the participation index of 209,199 media index of 1,228,158 communication index of 2,912,562 community index of 2,767,570. Compared to the brand reputation index of 4,430,619 in December, it is up 60.64%.
In fifth place, the Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 6,329,284, with the participation index of 120,081 media index of 1,136,004 communication index of 2,255,694 community index of 2,817,506. Compared to the brand reputation index of 3,937,201 in December, it rose 60.76%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of big data analysis in January 2026, the BTS brand ranked first. BTS's fandom power soared due to the news of the full world tour. The Yoo Jae-seok brand took second place as it continued to play on various channels. Lim Young-woong's brand, which ranked third, was active in the community through concerts with fans. The fourth-ranked IVE brand then gained media attention with its comeback teaser video. The fifth-ranked BLACKPINK brand announced its comeback as it wrapped up its seven-month world tour schedule," the brand analyzed.
"When we analyzed star brand big data in January 2026, it increased 24.13% compared to 224,769,093 star brand big data in December. According to the detailed analysis, brand consumption fell 11.27%, brand issues rose 14.70%, brand communication rose 31.02%, and brand diffusion rose 36.92%.
Star brand reputation January 2026 Big Data analysis No. 100 is BTS, Yoo Jae-suk, Lim Young-woong, Ive, Blackpink, Exo, Park Jung-min, Seventeen, Son Heung-min, Lee Sang-min, Hwasa, Park Bo-gum, Big Bang, Ryu Hyun-jin, Ko Yoon-jung, Twice, Lee Je-hoon, Park Seo-joon, Koo Exchange, Byun Woo-seok, Lee Jun-ho, Espa, Jeon Hyun-moo, DAY6, Stray Kids, Faker, Oh My Girl, Sung Si-kyung, Park Jin-young, Park Gun, Lee Dae-ho, Bibi, Won Ji-an Moon Ga-young, Wanna One, Seo Jang-hoon, Kim Yeon-kyung, Woods, BTOB, Kim Sook, Le Seraphim, Kim Yu-na, Cha Eun-woo, Kang Min-ho, Rise, Song Ga-in, Choo Shin-soo, Mamamoo, Jung Joon-ho, EnMix, Gong Yoo, Young-tak, Kwon Sang-woo, fromis9, Lee Kyung-kyu, Ryu Jun-yeol, Lee Young-ae, Jang Do-yeon, Choo Young-woo, Ahn Sung-hoon, Kim Da-mi, Do Kyung-soo, Jang Ki-yong, Lee Young-ja, Baekhyun, Baby Monster, Tak Jae-hoon.
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*This content was translated by AI.
