"Kim Soo-hyun and Kim Sae-ron 'Narak' Broadcast Earns Over 1 million won"... The Reality of Kim Se-e's "Gaseyeon" as a Rumor Seller [PD Notebook]

*This content was translated by AI.

It was revealed that Kim Se-e, the operator of the YouTube channel "Gaseyeon" (hereinafter referred to as "Gaseyeon"), earned over 1 million won through broadcasts spreading fabricated rumors about a romantic relationship between Kim Soo-hyun and the late Kim Sae-ron.

On the 14th, MBC's current affairs program "PD Notebook" aired a special titled "Hunter and Prey: Gaseyeon's Dangerous Survival Strategy."

That day, the production team reported on YouTuber Kim Se-e and the true nature of "Gaseyeon." According to this report, Eun Hyun-jung, who filed a lawsuit against Kim Se-e for spreading false information and defamation, stated: "I directly investigated 'Gaseyeon's' donation income. While watching live broadcasts, I manually recorded every donation. When they used thumbnails featuring 'Kim Soo-hyun and Kim Sae-ron' to receive donations, I organized the data by date and even in dollars. Additionally, I separately compiled content that included Kim Soo-hyun, even if it lacked a thumbnail." Eun Hyun-jung had previously been implicated in allegations of stock manipulation and cryptocurrency fraud due to "Gaseyeon's" broadcasts. In response, he is not only suing Kim Se-e but also purchasing shares of "Gaseyeon" to fight back.

In particular, Eun Hyun-jung claimed: "'Gaseyeon' earned a total of approximately 118 million won in donation revenue by exploiting Kim Soo-hyun. With 146 advertisements aired, the actual earnings are expected to be far higher than this. As 'Gaseyeon' covered Kim Soo-hyun and Kim Sae-ron, its channel subscribers surpassed one million."

He further criticized fiercely: "'Gaseyeon' gained nothing from its reckless exposure activities except 'money.' Therefore, we need to examine 'Gaseyeon's' business structure. Do you think 'Gaseyeon' attacked me because it wanted to rise in popularity? No. When attacking someone, they only worry about how much money they can extract from that person. They are cyber leeches."

According to "PD Notebook," "Gaseyeon's" annual revenue, based on financial statements, surged from 1760 million won in 2019 to 4350 million won in 2020, 4.5 billion won in 2021, and 5 billion won in 2022.

Regarding "Gaseyeon," researcher Pyeong-yoon Jeon Ji-yun pointed out: "They target an individual, place them on a digital guillotine, and use hatred and prejudice to brand them. This leads the public to collectively harass the victim until they are sent into 'narak' (a state of ruin). In this process of sending someone to 'narak,' 'Gaseyeon' earns enormous profits. They have presented a successful business model for cyber leeches."

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*This content was translated by AI.