Artist Company approves sale of ad-tech platform business.. Accelerating growth in the second half through expansion into new drama and brand businesses

*This content was translated by AI.

Comprehensive content company Artist Company (321820) announced on the 2nd that it has passed a resolution at an extraordinary shareholders' meeting to sell its ad-tech platform business operations and will invest the secured funds into new businesses based on content and intellectual property (IP). The investment targets include the release of new content in the second half of this year and brand ventures based on actor IP.

Artist Company is preparing four dramas for the second half of this year: 'Good Partner 2', 'Dr. Cha Jeong-sook 2', 'Bounce', and 'Military'. 'Good Partner 2' and 'Dr. Cha Jeong-sook 2' are scheduled to air either this year or next, while 'Bounce' and 'Military' aim for filming next year.

Written by writer Choi Yu-na, 'Good Partner 2' is a co-production with Studio & New, starring Jang Na-ra and Kim Hye-yoon. 'Dr. Cha Jeong-sook 2', following season 1, features Eom Jung-hwa and Kim Byung-cheol, with the script written by writer Jung Yeo-rang. 'Bounce' is a human country medical drama by writer Lee Dae-il, and 'Military' is a military occult action film by writer Eom Seon-ho.

Artist Company plans to launch a beauty brand in the fourth quarter of this year and has signed a strategic memorandum of understanding (MOU) with TikTok for global brand business cooperation. Under this structure, actors participate in planning and development, Artist Company plans brands based on the IP of its affiliated actors, and TikTok takes on the role of promotion, distribution, and sales channels.

Currently, both companies are working to establish market entry strategies for launching TikTok Shop in Japan and the United States and are jointly planning marketing through local creator matching. Artist Company expects that its collaboration with TikTok will extend beyond brand commerce to also drive the spread of work IP.

Park Seung-hyun, CEO of Artist Company, stated, "In addition to the four content projects prepared for the second half of this year, Artist Company has for the first time concretized a structure to directly sell actor IP-based brands to global consumers." He added, "The stories accumulated by our works and the influence built by our actors are two assets held by Artist Company. Going forward, we will continue to build Artist Company's unique IP business model in both brand and content areas."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.