Jung Joon-ha's ice cream scoop priced at 7,500 won sparks debate over cost [Star Issue]

*This content was translated by AI.View Original

Jung Joon-ha, a restaurant CEO and broadcaster with 28 years of experience in the food service industry, has found himself embroiled in an unexpected price controversy. The issue centers on his ice cream shop, which he spent three years preparing to open.

Jung is currently operating a pop-up for the yogurt ice cream brand Helenica at Ipark Mall in Yongsan-gu, Seoul. The pop-up opened on the 29th of last month and will run until the 28th of this month. This is a brand that Jung fell in love with after tasting it in Seattle, United States, about three years ago, personally imported it, and recently opened a store for in Godeok-dong, Gangdong-gu, Seoul.

However, as the pop-up has drawn attention, its pricing has also become a topic of discussion on online communities. According to photos posted by netizens, a single cup costs 7,500 won, a medium cup 9,800 won, and a large cup 14,500 won. Since the single cup allows only one flavor choice, some netizens have pointed out that it is an "exorbitant price." While some react that it is expensive for ice cream, others argue that it is a reasonable level considering it is a premium product, with opinions sharply divided.

Meanwhile, Jung recently stated regarding the import of this ice cream brand, "I worked hard bringing it from Seattle for three years. It will also be carried in department stores," adding, "This is the last one. I will not open any more brands."

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*This content was translated by AI.View Original