Audi Korea Appoints Sangmu Lee Kyu-hee As New Marketing Communications Director

*This content was translated by AI.

Audi Korea has appointed Sangmu Lee Kyu-hee as its new general manager of marketing communications as of March 3, 2026. The Sangmu will lead Audi Korea's overall marketing, including brand strategy, marketing communication, digital and content strategy, and customer experience.

Sangmu Lee Kyu-hee is a brand strategy expert with abundant experience in the global automobile industry. He served as brand management and marketing director and general manager of brand innovation project house at Volkswagen Group China, leading brand innovation and data-driven marketing system. He also oversaw the strategy of the core market by serving as marketing and communications director for Asia-Pacific and Middle East at French sports car brand Alpin. In addition, he has practical experience in global creative agencies and strategic consulting, and is evaluated to have led innovation projects in various fields such as luxury and electronics industries.

The appointment came as Audi Korea expanded the launch of new models this year and pushed for brand refresh. Through this, the company plans to strengthen its premium brand positioning and advance its digital marketing capabilities. Audi Korea President Steve Clotty said the Sangmu's expertise will contribute to the brand leap and play an important role in strengthening contact points with Korean customers.

Meanwhile, Audi Group is a premium car and motorcycle maker with Bentley, Lamborghini and Ducati, supplying products to more than 100 markets worldwide. As of 2024, it had achieved a total revenue of 64.5 billion euros and an operating profit of 3.9 billion euros, including about 1.7 million Audi cars, with more than 88,000 employees worldwide. Currently, Audi Group is pursuing a transition to a sustainable premium mobility provider through innovative mobility products and services.

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*This content was translated by AI.