Ministry of Culture, Sports and Tourism and Korea Tourism Organization launch 'May is the Month to Go to the Sea' campaign... Let's embark on 'Waves and Waves: A Unique Sea Journey'

*This content was translated by AI.

The Ministry of Culture, Sports and Tourism (Minister Choi Hwi-young, hereinafter Ministry of Culture, Sports and Tourism) is launching the marine tourism activation campaign 'May is the Month to Go to the Sea' for the entire month of May in collaboration with the Ministry of Oceans and Fisheries (Minister Hwang Jong-woo) and the Korea Tourism Organization (President Park Seong-hyeok, hereinafter KTO). This campaign is a special initiative themed around 'May Sea' under the ongoing 'Spring Travel 2026' program, which aims to revitalize the local economy through domestic travel in April and May.

'May is the Month to Go to the Sea' was first launched last year under the slogan 'Waves and Waves, Endless~' to activate tourism through the diverse charms of coastal areas. This year, under the new slogan 'Waves and Waves, Unique~', the campaign has significantly strengthened stay-type benefits to allow citizens to stay longer in coastal areas and experience the charms of the sea and local regions.

First, a one-night, two-day trip called 'Chef's Sea Table' has been arranged to allow participants to savor the unique flavors of the sea. Chef Jung Ho-young will hold the event on the East Coast (the 9th–10), and Chef Kim Seong-woon will hold the event on the West Coast (the 30th–31). Participants can experience in-depth local food culture through ▴a guided tour of local seafood markets led directly by the chefs, ▴a banquet of seasonal seafood, and ▴visits to renowned local breakfast spots. Applications for participants will be accepted via the official website of 'Month to Go to the Sea' (bada-ganeun-dal.kr), with 25 participants selected and invited for each session.

In addition, 32 specialized programs highlighting the unique characteristics of each coastal area will be operated using KTO's regional offices. These programs, covering leisure, healing, and gastronomy, include a pet-friendly program in Taean, a walking tour of Gunsan Island, and a seaside music concert in Uljin. The campaign aims to showcase the unique charms of Korea's seas through these diverse thematic programs. Additionally, various participation events such as social media (SNS) activities to share sea travel experiences throughout May and safe sea travel quizzes will continue.

Do not miss out on discounts for marine tourism products. As part of the 'Spring Travel' campaign to enable citizens to enjoy sea travel without burden, discounts of up to 30,000 won are provided for stays in coastal areas since April 15, and up to 50,000 won for multi-night stays of two nights or more. Marine leisure experiences and tourism package products are also available at discounted prices. Detailed campaign information can be confirmed on the official website.

Kang Jeong-won, Director of the Tourism Policy Office at the Ministry of Culture, Sports and Tourism, stated, "We aim to continuously discover unique content that can only be enjoyed at the sea and transform the image of the sea, often represented by summer beaches, into a destination that people always want to visit." He added, "We have prepared various programs to allow citizens to stay in coastal areas and experience the charms of the sea through this campaign, and we look forward to them embarking on enjoyable trips."

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*This content was translated by AI.