BMW Korea, 'Online Voting' Allows Consumers to Create Their Own Editions

*This content was translated by AI.

BMW Korea (CEO Han Sang-yoon) is conducting an online vote for "2026 Create Your Own BMW Edition" through BMW Shop onLINE until June 7. This project is a customer participation event that launches an online limited edition based on the results of customers directly selecting and voting for their preferred model and specification combinations.

In the first vote held last year, approximately 6,000 entries were submitted, and the three editions released based on the top-voted combinations—the BMW M2 Coupe Budu Blue 30th Anniversary Edition, the BMW M5 Fire Orange 30th Anniversary Edition, and the BMW M2 Coupe Frozen Fortimao Blue 30th Anniversary Edition—all sold out within one minute of launch. Reflecting this year's demand for custom-made vehicles, BMW Korea has configured a total of seven BMW M high-performance models as voting targets: the M2 Coupe, M3 Competition M xDrive, M3 Competition M xDrive Touring, M4 Competition M xDrive Coupe, M4 Competition M xDrive Convertible, M5, and M5 Touring.

Voting participants can create editions with up to 1,002 combinations by mixing and matching exterior, interior, wheel, and parts options depending on the model. In particular, this year's vote reflects last year's demand by diversifying the M Performance parts configuration and introducing a configuration function that allows users to check selected options via real-time vehicle images. BMW Korea plans to produce the top three combinations receiving the most votes as actual online limited edition vehicles and officially launch them through BMW Shop onLINE by the end of this year.

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*This content was translated by AI.