Volvo ES90 Launches with Bold Pricing Strategy to Compete in South Korea’s Imported Car Market

*This content was translated by AI.

Volvo Cars Korea officially unveiled the next-generation all-electric flagship sedan, 'Volvo ES90,' on the 22nd and has begun full-scale domestic sales.

The ES90 is drawing attention for its bold pricing policy aimed at lowering entry barriers into South Korea’s premium electric vehicle market. Starting from 72.94 million won, based on anticipated tax incentives for eco-friendly vehicles, this price is approximately 50 million won lower than sales prices in major global markets. It is also about 18 million won cheaper compared to the existing flagship plug-in hybrid model, S90 T8.

Trim-specific sales prices are as follows: Single Motor Extended Range Plus at 72.94 million won, Ultra at 80.55 million won (83.41 million won with air suspension), Twin Motor Plus at 79.60 million won, Ultra at 87.41 million won (90.41 million won with air suspension), and Twin Motor Performance Ultra at 95.41 million won. With vehicle purchase, customers receive a standard package including a 5-year or 100,000km free warranty and consumable replacement, an 8-year or 160,000km high-voltage battery warranty, 15 years of free over-the-air (OTA) wireless updates, and a 5-year free 5G digital package.

Equipped with a large body measuring 5,000mm in length and a wheelbase of 3,102mm, the ES90 adopts an 800V high-voltage systemto enhance performance and charging efficiency. Using a 350kW fast charger, it can charge from 10% to 80% in approximately 22 minutes, and a 10-minute charge enables up to 300km of driving range. The driving range per single charge reaches up to 706km under WLTP standards. The powertrain is offered in three variants: a single motor with maximum output of 333 horsepower, a twin motor with 456 horsepower, and a twin motor performance version with 680 horsepower.

From a technology standpoint, the ES90 is equipped with the next-generation integrated intelligent platform 'Hugin Core™,' based on NVIDIA Orin and Qualcomm Snapdragon, securing computational performance of 254 trillion operations per second, laying the foundation for software-defined vehicles (SDV). Additionally, it implements cutting-edge driver assistance and passenger detection systems through 'Safety Space Technology,' which combines five cameras, five radars, twelve ultrasonic sensors, and AI technology.

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*This content was translated by AI.