BYD Signs Official Automotive Partnership with Paris Saint-Germain

*This content was translated by AI.

Chinese automaker BYD has signed an official automotive partnership with the prestigious French football club Paris Saint-Germain (PSG). The agreement will run for a total of three years, until June 2029. Through this partnership, BYD will produce exclusive content and fan experience programs for both PSG men's and women's football teams, promote its brand using the home stadium Parc des Princes, and support the club's operational fleet with BYD and premium DENZA models.

This partnership is underpinned by BYD's significant growth in global performance driven by substantial research and development (R&D) investments. In 2024 alone, BYD invested approximately $7.46 billion (about 10 trillion won at Hanwha exchange rates), a 36% increase from the previous year, in R&D. Cumulative R&D investment has reached $24.8 billion (about 34 trillion won at Hanwha exchange rates).

Based on its continuous technology investments, BYD recorded revenue of $107 billion (approximately 148 trillion won, or 777.1 billion yuan) in 2024, achieving a 29% year-on-year revenue growth. Annual sales of new energy vehicles also reached 4.27 million units, maintaining the top global position for three consecutive years. Leveraging these financial achievements and growth momentum, BYD climbed to 91st place on Fortune's Global 500 list.

Meanwhile, in the domestic market, since officially launching its passenger electric vehicle brand through BYD Korea in January 2025, the company has expanded its lineup to include ATTO 3, Seal, Sealion 7, Dolphin, and Sealion 6 DM-i. It currently operates 34 showrooms and 20 service centers nationwide.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.