Lotte Wellfood's 'Kkogakcorn Ssamjang Samgyeopsal Flavor' Gains Popularity... "Initial Stock Sold Out in Just Three Months"

*This content was translated by AI.

Lotte Wellfood's new product, 'Kkogakcorn Ssamjang Samgyeopsal Flavor,' has become a hit, selling out its initial stock prepared for launch within just one month.

On the 1st, Lotte Wellfood announced that 210,000 packs had been sold on a delivery basis within about a month of launch. This quantity was originally expected to last three months but was exhausted in just one month.

Kkogakcorn Ssamjang Samgyeopsal Flavor is a product launched by Lotte Wellfood in July, applying the 'Yajang' concept to Kkogakcorn.

According to Lotte Wellfood, rapid sales turnover has also been observed at actual distribution sites. Some large-scale supermarkets have seen products sell out immediately over weekends upon arrival, while other stores are adding new displays to match fast shelf rotation. The product is showing high sales velocity, with an average of more than 50 units sold per store per day based on large supermarket standards. This is considered a very high sales speed compared to the typical benchmark where snacks selling two-digit units per store per day are regarded as popular.

As Kkogakcorn Ssamjang Samgyeopsal Flavor gains popularity, it has led to increased demand for the entire Kkogakcorn brand, drawing significant consumer attention. In response, Lotte Wellfood is operating its Kkogakcorn production lines at maximum capacity and plans to do its utmost in production to ensure smooth product supply.

A key factor behind the popularity of Kkogakcorn Ssamjang Samgyeopsal Flavor is the active incorporation of the Yajang trend, which has recently spread among the 2030 generation. In particular, the product utilizes 'ssamjang,' a flavor rarely found in existing snacks, as its main ingredient and expresses the combination of samgyeopsal, a representative menu item of Yajang, with ssamjang through the intuitive product name 'Ssamjang Samgyeopsal Flavor,' sparking consumer curiosity from the time of launch. Another feature is that it blends the familiar taste of golden-brown grilled samgyeopsal paired with sweet and savory ssamjang into Kkogakcorn, allowing consumers to enjoy something both novel and familiar.

Consumers are also naturally spreading content on social media showing how they enjoy the product in their own ways. Posts and reviews featuring creative uses of the product concept—such as dipping Kkogakcorn Ssamjang Samgyeopsal Flavor directly into ssamjang or wrapping it with meat to make wraps—are continuing to emerge. As consumers create and share new combinations and eating methods, they are further boosting the product's buzz.

Online and offline marketing linked to the product concept also contributed to its popularity. Lotte Wellfood has selected actor Oh Jung-se as the brand model for Kkogakcorn and is running an advertising campaign with the slogan 'Romantic Snack of Our Era.' The company has expanded consumer touchpoints by operating a 'Romantic Pocha' pop-up where people can experience the Yajang atmosphere and collaborating with Euljiro Mansun Hof. Through both product and marketing efforts, it conveys the experience of enjoying romance in daily life alongside Kkogakcorn, strengthening the brand association of 'romance = Kkogakcorn.'

A Lotte Wellfood official stated, "Spontaneous word-of-mouth from consumers via social networking services (SNS) and entertaining reviews have led to our prepared stock being sold out at a much faster pace than expected." They added, "Currently, demand for not only the Ssamjang Samgyeopsal Flavor but also all Kkogakcorn products is increasing. We are operating production lines at maximum capacity to respond to consumers' enthusiastic reactions."

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*This content was translated by AI.