Expansion of low-volume, high-priced projects… Porsche reduces reliance on sales volume

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Porsche will expand its bespoke vehicle and classic car restoration businesses. This is a strategy to reduce dependence on sales volume and increase profitability per vehicle.

Porsche’s bespoke division, “Zentralfabrik,” is currently working on 15 one-off vehicle projects, each built as a single unit based on customer orders. The prices of these vehicles range from just under $2 million to approximately $15 million. The scope of customization goes beyond selecting special exterior colors or premium interior materials; it includes newly designing the body and components according to customer requests, and, if necessary, development and testing. Porsche also plans to expand its production of ultra-low-volume models that fall between fully one-off vehicles and standard limited editions.

The classic car restoration business will also be strengthened. For the factory restoration program for the Carrera GT, labor costs alone, excluding the vehicle price, reach approximately $500,000 to $800,000. To date, 11 restorations have been completed, 16 are in progress, and 21 are on the waiting list. In this process, Porsche disassembles the vehicles to service major mechanical components, while customizing the exterior and interior to reflect customer preferences. A representative example is a Carrera GT painted in red and white, replicating the livery of the 917 that won the 24th Hours of Le Mans in 1970.

This business expansion is linked to the medium- and long-term strategy Porsche announced this month. Porsche plans to establish a structure capable of reaching its break-even point even with annual sales volume below 200,000 units by improving productivity and cost structures. Alongside the bespoke business, the company aims to alleviate performance pressure from fluctuations in sales volume by enhancing organizational and production efficiency.

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*This content was translated by AI.View Original