"Understand it as data, not as a music market." Hive, SM, JYP, YG, and other working-level staff will be in one place..Finishing the "2026 Korea Music Data Summit" with a success

*This content was translated by AI.

A meeting to interpret the Japanese music market as data was held in the middle of Seoul.

Luminate, a global music data analysis company, and the Korean market exclusive partner Creators Network successfully completed the "2026 Korea Music Data Summit" co-organized and organized at COEX KTown4U in Seoul on the 6th.

Under the theme of "Resonance: Bridging Beats Across Borders (Resonance: Connecting Borders with Music)," the summit focused on realistic data-driven global music strategies centered on the Japanese market. Global, marketing, and data working-level staff from more than 50 domestic entertainment companies, including Hive, SM Entertainment, JYP Entertainment, and YG Entertainment, attended the venue to prove their high interest.

Shin Sang-hyun, CEO of Creators Network, which opened the event, pointed to changes in the Japanese market as specific numbers. "Over the last year, the number of premium streaming volumes increased in Japan reached 14.2 billion," he said. "This means that growth equivalent to the annual premium streaming volume of Taiwan or Thailand occurred in the Japanese market in a year."

"Japan is still the most important expansion market for K-pop, but its limitations are clear to be approached only by vague expectations or experiences," he said. "This summit is a place to present a reference point for understanding the Japanese market as data, not persimmons, and connecting it to a viable strategy."

Data insights penetrating the global music market and the Japanese market were intensively shared at the site to match the main theme of the event. Adrian Sarosi, who oversees Luminate's global business, pointed to changes in fan behavior and differences in market structure based on global and Japanese music consumption data.

Warner Music Japan Strategy & Insight General Manager Rupinder Singh then explained the structure and consumption patterns of the Japanese music market, noting that Japan is still a unique market where streaming, physical and live work organically.

The sessions organized by the creators network focused on the process of data leading to actual business. CDO Kim Jung-beom explained how to interpret Japanese market data and turn it into an implementation strategy, and CBDO Son Eui-sung specifically solved how fandom, localization, and profit models can be connected, focusing on Korean-Japanese cross-border artists and music IP.

At the networking session at the end of the event, domestic and foreign music industry officials freely exchanged opinions on specific business directions and implementation strategies surrounding the Japanese market. Based on the data and insights covered in the session, practical questions and discussions about the artist's strategy for entering Japan, local partnerships, and how the data is used were followed. Among some participants, follow-up meetings were also naturally discussed on the premise of future collaboration and further discussion.

Asked about how to view Japan in the rapidly changing global music market, the summit set a clear standard of "data." The approach to the Japanese market has also shown that it is now shifting to the realm of structure, figures, and strategies, not senses.

Meanwhile, starting with this summit, Luminate and Creators Network will expand the discussion of data-driven global music strategies centered on Asia into regular formats.

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*This content was translated by AI.