1st place Kiki, 2nd place TWS, 3rd place Hatsu-Hatsu

*This content was translated by AI.

• Brand reputation of new idol group, March 2026

According to the analysis of big data in March 2026, the brand reputation of the new idol group was analyzed in the order of 1st place, Kiki 2nd place, and Tours 3rd place.

The Korea Corporate Reputation Research Institute extracted 8,805,318 new idol group brand big data from February 3, 2026 to March 3, 2026 to analyze new idol group brand reputation big data. Compared to the 11,731,415 new idol group brand big data in February, it is down 24.94%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of brand reputation of new idol groups, it is possible to measure positive negative evaluation of idol group brands, media interest, and consumer interest and communication volume. Qualitative evaluation of brand reputation monitors was also included.

Brand Reputation of New Idol Group analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index for new idol group brands by analyzing brand categories that integrated boy groups and girl groups. New idol groups conducted big data analysis on idol groups that debuted after 2023.

In March 2026, the 30th place in the brand reputation of the new idol group was analyzed in the order of Kiki, Tours, Hearts to Hearts, Cortis, ALPHADRIVEONE, ILLIT, Baby Monster, Cats-Eye, Kick Flip, Izuna, Identity, 9, Artemis, Lisene, Miyao, Say My Name, Eunice, Horizon, X-Love, Tracer, Supia, Close Your Eyes, Newbit, Lunate, Nowardays, Candy Shop, Idit, Madein, Genius, and Eight.

The Kiki (Jiyu, Isol, Sui, Haum, Kiya) brand, which ranked first in the brand reputation of the new idol group, was analyzed as 1,246,411 with the participation index of 295,568 media index of 362,476 communication index of 329,201 community index of 259,166. Compared to the brand reputation index of 706,506 in February, it rose 76.42%.

In second place, the Tours (Shin Yu, Do Hoon, Youngjae, Hanjin, Jihoon, Kyungmin) brand was analyzed as 805,060 with the participation index of 165,620 media index of 225,613 communication index of 309,856 community index of 103,971. Compared to the brand reputation index of 1,124,412 in February, it fell 28.40%.

The third-place brand, Hatsu-Hatsu (Carmen, Jiwoo, Yuha, Stella, Jooeun, Ana, Ian, and Yeon), was analyzed as a brand reputation index of 719,479 with a participation index of 148,568 media index of 199,732 communication index of 267,608 community index of 103,571. Compared to the brand reputation index of 713,816 in February, it rose 0.79%.

The 4th place, Cortis (Martin, James, Joo Hoon, Sung Hyun, Geonho) brand, was analyzed to be 669,353 with the participation index of 146,314 media index of 183,669 communication index of 261,912 community index of 77,458. Compared to the brand reputation index of 1,013,718 in February, it fell 33.97%.

The 5th and ALPHADRIVEONE (Rio, Junseo, Arno, Gunwoo, Sangwon, Shinlong, Ansin, Sanghyun) brand was analyzed as 569,108 with the participation index of 123,284 media index of 151,024 communication index of 220 and 140 community index of 74,660. Compared to the brand reputation index of 1,226,510 in February, it fell 53.60%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In March 2026, the Kiki (Jiyu, Isol, Sui, Haum, Kiya) brand ranked first in the brand reputation ranking of new idol groups. Analysis of brand categories of new idol groups showed a 24.94% decrease compared to 11,731,415 brand big data of new idol groups in February. According to the detailed analysis, brand consumption fell 6.92%, brand issues fell 9.87%, brand communication fell 28.29% and brand diffusion fell 43.94%, according to the reputation analysis.

"The Kiki brand, which ranked first in the brand reputation of a new idol group in March 2026, showed high 'record, hot, rising' in link analysis, and '404 (New Era), Delulu, and Underdogs' in keyword analysis." The positive ratio analysis recorded a positive ratio of 92.12%," he added.

In the March 2026 analysis of Kiki, Tours, Hearts to Hearts, Cortis, ALPHADRIVEONE, ILLIT, Baby Monster, Cats Eye, Kickflip, Izuna, Identity, 9, Artemis, Lisene, Miyao, Say My Name, Eunice, Horizon, X-Love, Tracer, Supia, Close Your Eyes, Newbit, Lunate, Nowardays, Candy Shop, Idit, Madein, Genius, 8 Ifi, Baby Doncry, Lost, Nexge, A1, VVS, Usphere, Ascent, Big Ocean, Ver.

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*This content was translated by AI.