No. 1 BTS, No. 2 BLACKPINK, No. 3 Lim Youngwoong.

*This content was translated by AI.

• Advertising Model Brand Reputation March 2026

As a result of big data analysis in March 2026 of advertising model brand reputation, it was analyzed in the order of 1st place, BTS 2nd place, and Black Pink 3rd place, Lim Young-woong.

The Korea Corporate Reputation Research Institute measured 40,956,804 advertising model brand big data measured from February 5, 2026 to March 5, 2026, using the participation index, media index, communication index, and community index through consumer behavior analysis. Compared to the 35,152,936 advertising model brand big data in February, it is up 16.51%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Advertising model brand reputation analysis can measure consumers' relationships with advertising model brands, positive evaluations, media interests, and consumers' interest and communication.

Advertising model brand reputation analysis analyzes the relationship between advertising model brands and consumers through big data reputation algorithms for brands at the top of brand reputation. The detailed indicators of the advertising model brand reputation index included weights for advertising channels.

In March 2026, the 30th place in the advertising model brand reputation was analyzed in the order of BTS, Blackpink, Lim Young-woong, Son Heung-min, IVE, Lee Soo-ji, Park Jung-min, Yoo Jae-seok, Park Ji-hoon, Go Yoon-jung, Yoo Hae-jin, Byun Woo-seok, Espa, Park Shin-hye, Kim Yu-na, Park Bo-gum, Gong Yoo, Jo Jung-seok, Jeon Hyun-moo, Lee Chan-won, Go-hwan, Kiki, Lee Joon-hyuk, Faker, Yoo Ji-tae, Kim Jong-kook, Kim Go-eun, Lee Byung-hun

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the advertising model brand reputation, was analyzed to be 2,876,385 with the participation index of 270,875 media index of 297,191 communication index of 705,644 community index of 1,602,675. Compared to the brand reputation index of 1,590,057 in February, it rose 80.90%.

In second place, the Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 2,017,427, with the participation index of 146,238 media index of 199,171 communication index of 1,60,881 community index of 1,211,138. Compared to the brand reputation index of 1,010,136 in February, it rose 99.72%.

Lim Young-woong's brand ranked third, with a participation index of 172,598 Media Index of 283,904 Communication Index of 783,294 Communication Index of 676,186, and a brand reputation index of 1,915,982. Compared to the brand reputation index of 1,272,569 in February, it rose 50.56%.

In fourth place, Son Heung-min's brand was analyzed at 1,786,281, with the participation index of 153,022 media index of 188,652 communication index of 921,395 community index of 523,212. Compared to the brand reputation index of 1,041,101 in February, it rose 71.58%.

The 5th and IVE (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) brand was analyzed as 1,696,892, with the participation index of 91,485 media index of 106,312 communication index of 771,661 community index of 727,434. Compared to the brand reputation index of 1,469,888 in February, it rose 15.44%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the analysis of brand big data in March 2026, BTS (RM, Jin, Sugar, J-Hope, Jimin, V, Jungkook) brand ranked first. Analysis of the advertising model brand categories showed a 16.51% increase compared to 35,152,936 advertising model brand big data in February. According to the detailed analysis, brand consumption rose 33.53%, brand issues rose 9.92%, brand communication rose 15.40%, and brand diffusion rose 14.94%, according to the reputation analysis.

"In the link analysis of BTS advertising brands that ranked first in the advertising model brand reputation in March 2026, "collaborating, performing, and having high interest" was high, and "Arirang, Gwanghwamun, and Gyeongbokgung" were high in the keyword analysis. In the positive negative ratio analysis of BTS advertising brands, it was analyzed that the positive ratio was 91.90%, according to the brand big data analysis.

In March 2026, the brand reputation survey of advertising models was conducted by BTS, Blackpink, Lim Young-woong, Son Heung-min, Son IVE, Lee Su-ji, Park Jung-min, Yoo Jae-seok, Park Ji-hoon, Go Yoon-jung, Yoo Hae-jin, Byun Woo-seok, Espa, Park Shin-hye, Kim Yu-na, Park Bo-gum, Gong Yoo, Jo Jung-seok, Jeon Hyun-moo, Lee Chan-won, Koo Exchange, Kiki, Lee Joon-hyuk, Faker, Yoo Ji-tae, Kim Jong-guk, Kim Go-eun, Lee Byung-hun, Choo Sung-hoon, Tak Jae-hoon, Kim Jun-ho, Le Seraphim, Lee Jun-ho, Um Tae-gu, Red Velvet, Ryu Hyun-jin, Jeon Ji-hyun, Won-bin, Park Bo-young, Park Seo-joon, ILLIT, Lee Young-ae, Park Jae-beom, Ji Ye-eun, Bibi, Kang Ho-dong, Cha Seung-won, Rise, NCT, Ahn Jung-hwan, Lee Dong-wook, Baby Monster, Kim Jong-min, Park Eun-bin, Kim Hee-jae, Han Hyo-joo, Kang Dong-won, Song Ji-hyo, Lee Kyung-kyu, Hong Hyun-hee, Son Na-eun, Seo Hyun

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*This content was translated by AI.