'SM subsidiary' Studio Real Live Appoints CEO Kim Jong-min

*This content was translated by AI.

SM Entertainment subsidiary Studio Realive has appointed Chief Creative Officer (CCO) Kim Jong-min as its new CEO.

Kim Jong-min joined Studio Real Live as CCO in 2024 after serving as co-founder of GiiOii Studio, curator of XR at Bucheon International Fantastic Film Festival, adjunct professor at Korea National University of Arts, and full-time professor at the Korea Creative Content Agency's New Content Academy. He has accumulated unique expertise in content planning, curation, and production based on creative technology.

During his tenure as CCO at Studio Real Live, Kim has established a cooperative system with Meta, Google DeepMind and Moment Factory, led the promotion of immersive space and content projects to strengthen technology internalization and platform competitiveness, and based on his abundant field experience with producers and curators, he has balanced artistic authenticity and commercial effectiveness. Based on these capabilities, we plan to strengthen our business foundation so that innovative media projects can become a sustainable business ecosystem.

Studio Real Live, a subsidiary of SM Entertainment, is an entertainment technology company that combines K-pop and AI and XR technologies to design next-generation entertainment experiences. Through the content universe created based on SM's IP and worldview, it plans to create an ecosystem where fans participate as co-creators of the world view, and present a new entertainment paradigm to accumulate new experiences and complete narratives.

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*This content was translated by AI.