"Can a Chamisul ad really be like this?" BTS V, Jinro Soju 'High-Quality' Teaser Released; Global Fandom Goes Wild [K-EYES]

*This content was translated by AI.

"Thought he was filming a movie"...V's global ambassador teaser for Jinro Soju sparks explosive reaction among fans worldwide

BTS (BTS) V (V, Kim Tae-hyung TAEHYUNG) has been selected as the first global ambassador for Jinro (JINRO), the world's best-selling liquor brand, and released a teaser video that triggered an enthusiastic response from fans around the globe.

On the 9th, HiteJinro officially unveiled V's teaser video as its new global ambassador through Jinro's official Instagram and YouTube channels. The 19-second clip features V with Oreo blonde two-tone hair holding a bottle of Chamisul. The video included the message: "The guest we've been waiting for has finally arrived. Where will he go? Look forward to a new moment with Jinro," further heightening anticipation for the upcoming commercial.

V becomes the first global ambassador in Jinro's history, succeeding domestic ambassador IU and serving as the key face to expand the brand onto the global stage. Hwang Jeong-ho, Executive Vice President of HiteJinro's Overseas Business Division, stated, "V best represents the brand values and sensibility that Jinro strives for," adding, "We will communicate more closely with consumers worldwide and continue to popularize Jinro."

Jinro has maintained the title of the world's best-selling distilled spirit for 25 consecutive years, as recognized by UK-based liquor industry publication Drink International, selling 94.5 million cases last year. With soju sales in overseas markets projected to rise by 9% in 2025 and global expansion accelerating, this campaign led by V is expected to signal the start of Jinro's full-scale global leap forward.

Fan reactions were explosive. The Indian fan account @Taehyung_india_ on X (Twitter) exclaimed, "It looks like he's filming a movie. It seems like he's going to fight for Jinro," while Filipino fan @TAETAE_PH said, "I was completely unprepared for this. I'm screaming inside right now." Japanese fan @momo__momo shared, "Thank you so much for shooting the CM with two-tone hair." @ChartUpdate_ commented, "V shines brightly in Jinro's new campaign as the world's No.1 soju brand," and @KimTaehyung_Ro shared Jinro's official line, "The guest we've been waiting for has finally arrived," urging fans with, "Are you ready!" One fan remarked, "Fashion, jewelry, investment, beauty, hotels, coffee—and now soju. Every industry he touches breaks records."

V is currently serving as an ambassador for nine brands, including Celine, Cartier, TirTir, and Coca-Cola. One fan described him as "the most in-demand and busiest idol."

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*This content was translated by AI.