Aekyung Industries Targets U.S. With Body Care

*This content was translated by AI.

Aekyung Industrial announced that it will target the U.S. market with K-body care that combines product power and functionality following K-beauty.

On the 22nd, Aekyung Industrial's Personalcent body care brand "LUVSCENT" and total body care brand "SHOWER MATE" entered Walmart, the largest distribution channel in the United States, to target the U.S. body care market.

Aekyung Industrial has entered more than 600 Walmart offline stores and online in 48 U.S. states, and plans to expand its contact with U.S. consumers by gradually expanding the number of stores in the future.

The product entered this time is designed to reflect the preference of local consumers who value fragrance and moisturization. Based on French premium fragrances, the company has strengthened its local customized operation strategy with three "Lucent Scrub Body Wash" (Flower Market, Cozyfire, Valsday Cake) that helps with luxurious scents and hypoallergenic scrubs, and "Showermate Mountain Oil Body Wash Strawberry," which has increased moisturizing and calming effects with goat oil ingredients.

"We plan to continue various sales and marketing activities to expand our U.S. distribution channels starting with the entry of Walmart," said an official from Aekyung Industrial who spoke to this newspaper by phone. "In addition, we plan to continue to expand K-beauty's categories and diversify global markets such as hair care as well as body care."

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*This content was translated by AI.