Dongkwang International Strengthens Main Products and Online Exclusive Products... Re-Leap

*This content was translated by AI.

Donggwang International will set the core of its 2026 strategy as "brand-oriented growth" and take a strategy shift from a distribution-oriented market structure to strengthening brand competitiveness. This is based on the judgment that building the brand's unique identity and worldview is the core of long-term competitiveness in a rapidly reorganized distribution environment.

Accordingly, Donggwang International plans to reorganize the identity of each brand and build a self-sustaining and sustainable growth structure through an intensive strategy centered on each brand's core categories and representative items.

Increasing online competitiveness is also one of the major strategies. Donggwang International plans to further strengthen its product and marketing strategy centered on its flagship products and plan and operate each brand's core items as online-only exclusive exclusive products to gradually expand its share in major online channels. This is a strategy to secure actual sales growth and brand loyalty through product differentiation rather than price competition.

French Youth Generation Women's Clothing Merci & S and New York Contemporary Lifestyle Women's Clothing VNY Studios proved their brand competitiveness, selling out immediately after the launch of their new 25FW product, reaching up to the fourth reorder. Based on its sensuous design and high completeness, it is strengthening its position as a "trend setter brand" among trend-sensitive MZ generation consumers.

Platform strategies are also implemented in parallel. Through strategic collaboration with major women's fashion platforms such as W Concept and 29CM, Donggwang International is developing operational strategies optimized for channel characteristics such as live commerce, exclusive exhibitions, and sunroning, simultaneously expanding sales performance and brand awareness.

Its own mall is redefined as a core platform where brand worldview, content, and product planning are organically linked beyond simple sales channels. It plans to increase customer stay time and repurchase rate by strengthening content-type detailed pages, style suggestions, and planning exhibitions, and build a long-term loyal customer base.

Meanwhile, VNY STUDIO is continuing its performance in offline channels as well as its own mall growth. Lotte Department Store's Busan branch is proving its growth by recording stable sales flow and positive sales indicators, which is leading to an increase in brand awareness and an influx of new customers. Based on its proven product power online and offline, it plans to further accelerate its growth through distribution expansion and marketing focus in the future.

In line with this, American Heritage brand UCLA confirms "New Preppy Standard UCLA" as its 26SS season concept and presents a free energy new preppy look. UCLA proposes a genderless daily wear that combines American casual leisure and sporty mood by reinterpreting classical preppy in a modern way, and will naturally connect daily life with active life. In particular, it plans to solidify its brand power that penetrates the past, present, and future through UCLA's iconic emotional style that connects fashion, sports, and free lifestyles based on its 100-year legacy.

In addition, Donggwang International strategically introduces AI technology to the entire product planning and content area in line with the trend of the times. By analyzing sales data, customer purchase patterns, and response indicators with AI, the accuracy of demand prediction is increased, product composition, quantity, and launch timing are refined, thereby increasing the planning accuracy rate and minimizing inventory risk.

AI is also used in content and visual areas to implement brand worldview and season concepts in more three dimensions. Through various digital content experiments, the company plans to effectively deliver brand-specific sensitivity and messages and strengthen visual communication optimized for the digital environment.

"Donggwang International should evolve into a company that delivers the values and stories of brands in a way that fits the times, beyond just producing products," said an official at Donggwang International. "We will make Merci & S, VNY Studio, and UCLA the No. 1 brand through brand management that harmonizes technology and emotions."

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*This content was translated by AI.