Korea Tourism Organization's Korea Tourism Data Lab introduced AI commentators to lower the data threshold

*This content was translated by AI.

The Korea Tourism Organization (President Park Sung-hyuk, hereinafter referred to as the 'Corporation') reorganized the big data platform 'Korea Tourism Data Lab' specializing in tourism and introduced new services.

This reorganization focused on expanding the scope of analysis by converging artificial intelligence (AI) technology and new data, and increasing the practical use of local governments and industries. In particular, the newly introduced AI commentator "AI See" analyzes vast amounts of data on its own and provides it in the form of "knowledge" that users can use immediately. Beyond providing simple statistical figures, it comprehensively explains the cause estimation analysis, key summary, and practical strategy insights. The corporation plans to collect user feedback through a pilot operation and then expand the application menu sequentially.

It also supports more sophisticated marketing by expanding new data. Local currency and simple payment data, which have recently increased in use, allow us to understand in detail the trend of tourism consumption by region of Koreans, the proportion of foreigners' consumption by nationality and region, and the distribution by tourism industry. In addition, mobile communication and credit card data can be subdivided into "gender and age groups" to analyze visitor characteristics and consumption increase/decrease trends in density.

The functions of existing core services have been further advanced. The event and festival analysis service added a comparison period setting and economic ripple effect analysis function. Users can check the clear festival effect by comparing the number of visitors and the change in consumption before and after the festival. In addition, it is expected to help local governments establish data-based tourism policies by calculating economic ripple effects according to overall consumption characteristics.

It will also provide a new global social media analysis service related to K-culture keywords. You can check the trend of mentions by country and keyword on a monthly basis regarding major Hallyu experience activities of foreign visitors to Korea.

"AI commentator will serve as a partner to read the context hidden in the data beyond just an information carrier," said Lee Mi-sook, head of the tourism data hub team. "We will continue to actively introduce AI technology to create an environment where anyone can enjoy the value of data."

Details of the new service can be found in the 'Korea Tourism Data Lab (datalab.visitkorea.or.kr ).

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*This content was translated by AI.